| What it does | The agentic audio production platform for media and advertising
| AI agents for creative work that generate, understand, and operate in the physical world
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| Stage | Established
| Established
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| Founded | 2019
| 2021
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| Based in | GB
| US
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| Pricing model | Not given
| Freemium
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| Pricing | Not given
| Individual plans: Plus $30/month ($300/year) with 10,000 credits, Pro $90/month ($900/year) with 40,000 credits, Ultra $300/month ($3,000/year) with 150,000 credits. Business plans available with team management, SSO, and analytics. Video generation costs range from 20 credits/5 sec at 360p to 1200
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| Key features | - 2,600+ voices and 1,000+ sonic assets across 17 providers
- Up to 90% faster than traditional audio production
- Automated script generation, voice, music, sound design, mixing and mastering
- API integration and white-label embedding
- Self-serve console for non-technical users
- Dynamic creative variants from single template
- Support for long-form audio and audiobooks
| - Multimodal creative workspace for image, video, audio, and text
- Ray3.2 video generation model with direct frame control and cinematic quality
- Uni-1 brand intelligence model for consistent visual generation
- Brainstorm Mode for conceptual planning without media generation
- Create Mode for generating images, video, audio, and text
- Team collaboration with shared credits and project organization
- Luma Skills for building and reusing creative workflows
- Export capabilities including EXR files for professional workflows
- Video localization with natural voiceovers and synced visuals
- Automatic model selection by Luma Agent or manual model choice
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| What makes it different | - Agentic platform that orchestrates all major voice, music and sound models
- Produces broadcast-ready audio in minutes without studios or delays
- Scales from single ad to 10,000 variants without manual bottlenecks
- Embeds seamlessly via API or self-serve with no audio experience required
- Mission to make audio production scalable without limitations
| - End-to-end creative workflows with shared context across all formats and team members
- Frontier research models built in-house and shipped directly to creative professionals
- Brand intelligence at the model level that maintains visual consistency
- Parallel collaboration allowing teams and agents to work simultaneously
- Physical AI and robotics research through Open Physical AI Lab
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| Free plan | Not given
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| Open source | Not given
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| Platforms | Not given
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| Public API | Not given
| Not given
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| Community votes | 0 | 0 |
| DR (Domain Rating by Ahrefs) | 52 ▲ +1 (up) since last check | 80 ● no change since last check |
| Trust Flow (Majestic) | 15 | 27 |
| Citation Flow (Majestic) | 36 | 51 |
| Referring domains (Majestic) | 471 | 12139 |