| What it does | AI-generated user-generated content style video ads that scale your app at a fraction of agency costs
| AI agents for creative work that generate, understand, and operate in the physical world
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| Stage | Startup
| Established
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| Founded | 2026
| 2021
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| Based in | ES
| US
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| Pricing model | Paid
| Freemium
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| Pricing | Starter — 10 UGC videos: €249. Growth — 50 UGC videos: €549. Domination — 200 UGC videos: €1,999. One-time packs with no subscription or auto-renewal. Listed prices are final with respect to VAT.
| Individual plans: Plus $30/month ($300/year) with 10,000 credits, Pro $90/month ($900/year) with 40,000 credits, Ultra $300/month ($3,000/year) with 150,000 credits. Business plans available with team management, SSO, and analytics. Video generation costs range from 20 credits/5 sec at 360p to 1200
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| Key features | - AI-powered script generation that creates compelling narratives tailored to brand voice and target audience
- High-quality avatar generation with authentic expressions and natural movements
- 48-hour delivery turnaround
- Curated library of proven hooks and creative strategies
- Vertical 9:16 video format for TikTok, Instagram Reels, and Meta
- 100% ownership rights transferred to client
- AI-generated scripts, avatars, and voiceovers
- Revisions available within 72 hours of delivery
- Automatic refunds for late delivery
- No AI model training on client briefs or data
| - Multimodal creative workspace for image, video, audio, and text
- Ray3.2 video generation model with direct frame control and cinematic quality
- Uni-1 brand intelligence model for consistent visual generation
- Brainstorm Mode for conceptual planning without media generation
- Create Mode for generating images, video, audio, and text
- Team collaboration with shared credits and project organization
- Luma Skills for building and reusing creative workflows
- Export capabilities including EXR files for professional workflows
- Video localization with natural voiceovers and synced visuals
- Automatic model selection by Luma Agent or manual model choice
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| What makes it different | - One-time pricing with no subscription or auto-renewal
- Videos created at 1/10th of typical agency costs
- Guaranteed 48-hour delivery with automatic refunds for delays
- AI-transparent design with clear disclosure of AI-generated content
- Full IP ownership rights to all videos included in every pack
| - End-to-end creative workflows with shared context across all formats and team members
- Frontier research models built in-house and shipped directly to creative professionals
- Brand intelligence at the model level that maintains visual consistency
- Parallel collaboration allowing teams and agents to work simultaneously
- Physical AI and robotics research through Open Physical AI Lab
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| Free plan | Not given
| Not given
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| Open source | Not given
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| Platforms | Not given
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| Public API | Not given
| Not given
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| Community votes | 0 | 0 |
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| DR (Domain Rating by Ahrefs) | 5 ● no change since last check | 80 ● no change since last check |
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| Trust Flow (Majestic) | 5 | 27 |
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| Citation Flow (Majestic) | 23 | 51 |
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| Referring domains (Majestic) | 18 | 12139 |
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AppVids
Luma