Create emotionally resonant music with AI that sounds human, not robotic
AI agents for creative work that generate, understand, and operate in the physical world
Stage
Not given
Established
Founded
Not given
2021
Based in
Not given
US
Pricing model
Freemium
Freemium
Pricing
Not given
Individual plans: Plus $30/month ($300/year) with 10,000 credits, Pro $90/month ($900/year) with 40,000 credits, Ultra $300/month ($3,000/year) with 150,000 credits. Business plans available with team management, SSO, and analytics. Video generation costs range from 20 credits/5 sec at 360p to 1200
Key features
Music generation producing 2 unique songs per task
Commercial licensing and ownership rights for paid users
High-quality WAV format export
Private mode for confidential creations
Extend Song functionality
Vocal removal tool
Music video generation with visualizations
Timestamped lyrics
Priority generation queue
Unlimited file storage for paid users
Multimodal creative workspace for image, video, audio, and text
Ray3.2 video generation model with direct frame control and cinematic quality
Uni-1 brand intelligence model for consistent visual generation
Brainstorm Mode for conceptual planning without media generation
Create Mode for generating images, video, audio, and text
Team collaboration with shared credits and project organization
Luma Skills for building and reusing creative workflows
Export capabilities including EXR files for professional workflows
Video localization with natural voiceovers and synced visuals
Automatic model selection by Luma Agent or manual model choice
What makes it different
Emotionally expressive music that sounds human, not mechanical
No complex prompts or technical expertise required
Full commercial ownership rights for paid users with permanent licensing
Professional-grade music quality suitable for commercial production
Community discovery platform to explore trending creations
End-to-end creative workflows with shared context across all formats and team members
Frontier research models built in-house and shipped directly to creative professionals
Brand intelligence at the model level that maintains visual consistency
Parallel collaboration allowing teams and agents to work simultaneously
Physical AI and robotics research through Open Physical AI Lab
Luma