| What it does | Create reusable AI influencers for consistent photos, videos, and social content
| AI agents for creative work that generate, understand, and operate in the physical world
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| Stage | Not given
| Established
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| Founded | Not given
| 2021
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| Based in | Not given
| US
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| Pricing model | Freemium
| Freemium
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| Pricing | Free: 30 welcome credits. Starter: 300 credits/month (or 3,600 annually with 17% savings). Professional: 800 credits/month (or 9,600 annually). Advanced: 2,000 credits/month (or 24,000 annually). One-time packs: $9 USD for 100 credits, $24 USD for 300 credits, $59 USD for 800 credits (never expire).
| Individual plans: Plus $30/month ($300/year) with 10,000 credits, Pro $90/month ($900/year) with 40,000 credits, Ultra $300/month ($3,000/year) with 150,000 credits. Business plans available with team management, SSO, and analytics. Video generation costs range from 20 credits/5 sec at 360p to 1200
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| Key features | - Save and reuse AI character identities across multiple generations
- Create consistent character photos with identity preservation
- Motion transfer using reference videos
- Create images at multiple resolutions (1K, 2K, 4K)
- Generate short videos up to 5 seconds
- Create UGC and product advertising content
- Schedule and publish to multiple social platforms
- Generate captions, bios, and content scripts
- Character creation from photos or videos with permission
- Browse 50 AI character templates to start
| - Multimodal creative workspace for image, video, audio, and text
- Ray3.2 video generation model with direct frame control and cinematic quality
- Uni-1 brand intelligence model for consistent visual generation
- Brainstorm Mode for conceptual planning without media generation
- Create Mode for generating images, video, audio, and text
- Team collaboration with shared credits and project organization
- Luma Skills for building and reusing creative workflows
- Export capabilities including EXR files for professional workflows
- Video localization with natural voiceovers and synced visuals
- Automatic model selection by Luma Agent or manual model choice
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| What makes it different | - Reusable character identity preserved across photos and videos instead of generating unrelated faces each time
- See credit cost before generating and automatic credit refunds for failed tasks
- Complete creative workflow from character creation through social publishing in one workspace
- Direct publishing to Instagram, TikTok, YouTube, Facebook, and other platforms
| - End-to-end creative workflows with shared context across all formats and team members
- Frontier research models built in-house and shipped directly to creative professionals
- Brand intelligence at the model level that maintains visual consistency
- Parallel collaboration allowing teams and agents to work simultaneously
- Physical AI and robotics research through Open Physical AI Lab
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| Free plan | Not given
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| Open source | Not given
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| Platforms | Not given
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| Public API | Not given
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| Community votes | 0 | 0 |
| DR (Domain Rating by Ahrefs) | 27 ▲ +1 (up) since last check | 80 ● no change since last check |
| Trust Flow (Majestic) | 6 | 27 |
| Citation Flow (Majestic) | 27 | 51 |
| Referring domains (Majestic) | 73 | 12139 |