| What it does | Transform photos into heartwarming hug animations powered by AI
| AI agents for creative work that generate, understand, and operate in the physical world
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| Stage | Not given
| Established
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| Founded | Not given
| 2021
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| Based in | Not given
| US
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| Pricing model | Freemium
| Freemium
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| Pricing | Free plan with daily credits for personal use; Pro plan with 1,000 monthly credits including 60+ viral effect templates, all image and video models up to 4K, faster queue and priority rendering
| Individual plans: Plus $30/month ($300/year) with 10,000 credits, Pro $90/month ($900/year) with 40,000 credits, Ultra $300/month ($3,000/year) with 150,000 credits. Business plans available with team management, SSO, and analytics. Video generation costs range from 20 credits/5 sec at 360p to 1200
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| Key features | - AI Hug Video: turn photos of two people into lifelike hug animations
- 60+ viral video effects including AI Kiss, AI Dance, AI Arrest
- Text to Image generation with multiple AI models
- Image to Video animation from still images
- Text to Video from prompts with multiple AI models
- Image to Image restyling and refinement
- 15+ AI models including GPT-Image, Seedance, Kling, Wan 3.0
- Watermark-free downloads on all plans
- Up to 4K resolution rendering on Pro plan
| - Multimodal creative workspace for image, video, audio, and text
- Ray3.2 video generation model with direct frame control and cinematic quality
- Uni-1 brand intelligence model for consistent visual generation
- Brainstorm Mode for conceptual planning without media generation
- Create Mode for generating images, video, audio, and text
- Team collaboration with shared credits and project organization
- Luma Skills for building and reusing creative workflows
- Export capabilities including EXR files for professional workflows
- Video localization with natural voiceovers and synced visuals
- Automatic model selection by Luma Agent or manual model choice
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| What makes it different | - All top AI models in one place without separate subscriptions
- Professional-grade quality at affordable, accessible pricing
- Signature AI Hug feature creates heartwarming animations from single photos
- Works directly in browser, no installation required
| - End-to-end creative workflows with shared context across all formats and team members
- Frontier research models built in-house and shipped directly to creative professionals
- Brand intelligence at the model level that maintains visual consistency
- Parallel collaboration allowing teams and agents to work simultaneously
- Physical AI and robotics research through Open Physical AI Lab
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| Free plan | Not given
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| Open source | Not given
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| Platforms | Not given
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| Public API | Not given
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| Community votes | 0 | 0 |
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| DR (Domain Rating by Ahrefs) | 17 ● no change since last check | 80 ● no change since last check |
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| Trust Flow (Majestic) | 6 | 27 |
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| Citation Flow (Majestic) | 27 | 51 |
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| Referring domains (Majestic) | 38 | 12139 |
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AI Hug
Luma