| What it does | Put your face into any short video online in about a minute
| AI agents for creative work that generate, understand, and operate in the physical world
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| Stage | Not given
| Established
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| Founded | Not given
| 2021
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| Based in | Not given
| US
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| Pricing model | Freemium
| Freemium
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| Pricing | Free: 20 signup credits (valid 30 days) for one 5-second 540p full swap. Paid packs: $9.90 for 300 credits (≈15 full swaps), $19.90 for 700 credits (≈35 full swaps), $49.90 for 2,000 credits (≈100 full swaps). Full swap costs 20 credits per started 5 seconds at 540p or 30 at 720p. Face only costs 60
| Individual plans: Plus $30/month ($300/year) with 10,000 credits, Pro $90/month ($900/year) with 40,000 credits, Ultra $300/month ($3,000/year) with 150,000 credits. Business plans available with team management, SSO, and analytics. Video generation costs range from 20 credits/5 sec at 360p to 1200
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| Key features | - Full swap mode: puts face, hair, and outfit into video at 540p or 720p in about a minute
- Face only mode: replaces face while keeping hair, clothes, and motion at 720p up to 10 seconds
- Supports videos up to 30 seconds in MP4, MOV, or WebM format
- Consent verification before processing each swap
- Results ready in about a minute for full swap or five minutes for face only
- Watermark on free results, clean MP4 download after purchase
- Credit system with one-time packs that never expire
- Private uploads with automatic deletion after 24 hours
- Automatic credit refund if swap generation fails
| - Multimodal creative workspace for image, video, audio, and text
- Ray3.2 video generation model with direct frame control and cinematic quality
- Uni-1 brand intelligence model for consistent visual generation
- Brainstorm Mode for conceptual planning without media generation
- Create Mode for generating images, video, audio, and text
- Team collaboration with shared credits and project organization
- Luma Skills for building and reusing creative workflows
- Export capabilities including EXR files for professional workflows
- Video localization with natural voiceovers and synced visuals
- Automatic model selection by Luma Agent or manual model choice
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| What makes it different | - Consent-first design requiring explicit permission confirmation for every face swap
- No celebrity face packs or default famous person swaps, only personal faces
- Private by default with uploads never used for AI training
- Fast processing: full swap results ready in about a minute
- Flexible credit system with no mandatory subscription or expiring free trial
| - End-to-end creative workflows with shared context across all formats and team members
- Frontier research models built in-house and shipped directly to creative professionals
- Brand intelligence at the model level that maintains visual consistency
- Parallel collaboration allowing teams and agents to work simultaneously
- Physical AI and robotics research through Open Physical AI Lab
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| Free plan | Not given
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| Open source | Not given
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| Platforms | Not given
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| Public API | Not given
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| Community votes | 0 | 0 |
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| DR (Domain Rating by Ahrefs) | 25 ▲ +2 (up) since last check | 80 ● no change since last check |
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| Trust Flow (Majestic) | 6 | 27 |
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| Citation Flow (Majestic) | 21 | 51 |
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| Referring domains (Majestic) | 26 | 12139 |
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AI Face Swap Video
Luma