| What it does | Turn sketches, CAD exports, photos, or prompts into photorealistic architecture renders in 30 seconds
| AI agents for creative work that generate, understand, and operate in the physical world
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| Stage | Startup
| Established
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| Founded | 2025
| 2021
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| Based in | Not given
| US
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| Pricing model | Freemium
| Freemium
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| Pricing | Not given
| Individual plans: Plus $30/month ($300/year) with 10,000 credits, Pro $90/month ($900/year) with 40,000 credits, Ultra $300/month ($3,000/year) with 150,000 credits. Business plans available with team management, SSO, and analytics. Video generation costs range from 20 credits/5 sec at 360p to 1200
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| Key features | - Generate renders from sketches, CAD exports, photos, or text prompts
- Pro Mode with unlimited prompt control and advanced customization
- Template Mode with 50+ curated presets
- Virtual staging for empty rooms
- Iterative editing with version tree
- Export to 1K, 2K, or 4K resolution
- 3D mesh export in GLB format
- Magazine Print enhancement for presentations
- Watermark-free downloads with active subscription or credit pack
| - Multimodal creative workspace for image, video, audio, and text
- Ray3.2 video generation model with direct frame control and cinematic quality
- Uni-1 brand intelligence model for consistent visual generation
- Brainstorm Mode for conceptual planning without media generation
- Create Mode for generating images, video, audio, and text
- Team collaboration with shared credits and project organization
- Luma Skills for building and reusing creative workflows
- Export capabilities including EXR files for professional workflows
- Video localization with natural voiceovers and synced visuals
- Automatic model selection by Luma Agent or manual model choice
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| What makes it different | - Preserves original design intent rather than reinventing from scratch
- Generates professional renders in 15–30 seconds
- Tailored specifically for architecture and design professionals with technical terminology support
- One-click virtual staging for real estate listings
- No data used for model training; designs remain user's intellectual property
| - End-to-end creative workflows with shared context across all formats and team members
- Frontier research models built in-house and shipped directly to creative professionals
- Brand intelligence at the model level that maintains visual consistency
- Parallel collaboration allowing teams and agents to work simultaneously
- Physical AI and robotics research through Open Physical AI Lab
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| Free plan | Not given
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| Open source | Not given
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| Platforms | Not given
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| Public API | Not given
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| Community votes | 0 | 0 |
| DR (Domain Rating by Ahrefs) | 6 ▲ +1 (up) since last check | 80 ● no change since last check |
| Trust Flow (Majestic) | 9 | 27 |
| Citation Flow (Majestic) | 28 | 51 |
| Referring domains (Majestic) | 63 | 12139 |