| What it does | AI ad creative platform for brands
| AI agents for creative work that generate, understand, and operate in the physical world
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| Stage | Startup
| Established
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| Founded | 2026
| 2021
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| Based in | Not given
| US
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| Pricing model | Freemium
| Freemium
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| Pricing | Free: 3 one-time credits after email verification (no credit card required). Starter: $29/month ($24/month annual, billed at $288/year), 100 credits/month. Pro: $59/month ($49/month annual, billed at $588/year), 300 credits/month. Ultra: $149/month ($124/month annual, billed at $1,488/year), 1,000 c
| Individual plans: Plus $30/month ($300/year) with 10,000 credits, Pro $90/month ($900/year) with 40,000 credits, Ultra $300/month ($3,000/year) with 150,000 credits. Business plans available with team management, SSO, and analytics. Video generation costs range from 20 credits/5 sec at 360p to 1200
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| Key features | - AI Ad Generation: Upload a product shot, select a curated style, and generate studio-grade ads in one click
- Ad Cloning: Adapt reference ads to your own product and content
- Magic Edit Tool: Describe changes to update existing creatives
- Proven Ad Library: Access curated high-performing real-world ads
- Reusable Assets: Save product details and images for reuse across variations
- Multiple ad formats: Square, portrait, and vertical aspect ratios
- Product scene creation: Place products in styled settings
- Static ad creation: Add commercial messages and layouts
- Commercial usage rights for paid users
| - Multimodal creative workspace for image, video, audio, and text
- Ray3.2 video generation model with direct frame control and cinematic quality
- Uni-1 brand intelligence model for consistent visual generation
- Brainstorm Mode for conceptual planning without media generation
- Create Mode for generating images, video, audio, and text
- Team collaboration with shared credits and project organization
- Luma Skills for building and reusing creative workflows
- Export capabilities including EXR files for professional workflows
- Video localization with natural voiceovers and synced visuals
- Automatic model selection by Luma Agent or manual model choice
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| What makes it different | - Save product details once and reuse across multiple ad variations without rebuilding briefs
- Battle-tested creative styles designed to capture attention and convert
- All creatives and variations kept together in one organized workspace
- No design or prompting skills required to generate professional ads
- Automatic credit restoration for generation failures due to technical errors
| - End-to-end creative workflows with shared context across all formats and team members
- Frontier research models built in-house and shipped directly to creative professionals
- Brand intelligence at the model level that maintains visual consistency
- Parallel collaboration allowing teams and agents to work simultaneously
- Physical AI and robotics research through Open Physical AI Lab
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| Free plan | Not given
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| Open source | Not given
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| Platforms | Not given
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| Public API | Not given
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| Community votes | 0 | 0 |
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| DR (Domain Rating by Ahrefs) | 3 ● no change since last check | 80 ● no change since last check |
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| Trust Flow (Majestic) | 3 | 27 |
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| Citation Flow (Majestic) | 21 | 51 |
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| Referring domains (Majestic) | 14 | 12139 |
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Luma