| What it does | AI-powered video ad generator creating UGC-style ads and promotional videos
| AI agents for creative work that generate, understand, and operate in the physical world
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| Stage | Not given
| Established
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| Founded | Not given
| 2021
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| Based in | Not given
| US
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| Pricing model | Freemium
| Freemium
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| Pricing | Lite: $19.9/month (billed yearly at $238.80 with 2 months free); Pro: $27.9/month (billed yearly at $334.80 with 2 months free); Max: $71.9/month (billed yearly at $862.80 with 2 months free). Done-for-you test pack: $99 per pack.
| Individual plans: Plus $30/month ($300/year) with 10,000 credits, Pro $90/month ($900/year) with 40,000 credits, Ultra $300/month ($3,000/year) with 150,000 credits. Business plans available with team management, SSO, and analytics. Video generation costs range from 20 credits/5 sec at 360p to 1200
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| Key features | - AI avatar library with 50+ languages support
- UGC-style video generation with natural lip-sync
- Automatic AI-powered script generation
- Multi-platform export for TikTok, Meta, YouTube, and Google Ads
- 4K resolution export for broadcast quality
- Bulk ad generation for A/B testing
- RESTful API integration for custom applications
- Ad compliance checking for platform policies
- Product image to promotional video conversion
- Platform-optimized vertical formats for Stories and Reels
| - Multimodal creative workspace for image, video, audio, and text
- Ray3.2 video generation model with direct frame control and cinematic quality
- Uni-1 brand intelligence model for consistent visual generation
- Brainstorm Mode for conceptual planning without media generation
- Create Mode for generating images, video, audio, and text
- Team collaboration with shared credits and project organization
- Luma Skills for building and reusing creative workflows
- Export capabilities including EXR files for professional workflows
- Video localization with natural voiceovers and synced visuals
- Automatic model selection by Luma Agent or manual model choice
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| What makes it different | - Creates professional ads in minutes instead of weeks
- No camera or video editing skills required
- Complete advertising toolkit beyond just talking-head videos
- AI avatars deliver authentic-feeling UGC-style content with 3x higher engagement
- Integrated copywriting and optimization for conversions
| - End-to-end creative workflows with shared context across all formats and team members
- Frontier research models built in-house and shipped directly to creative professionals
- Brand intelligence at the model level that maintains visual consistency
- Parallel collaboration allowing teams and agents to work simultaneously
- Physical AI and robotics research through Open Physical AI Lab
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| Free plan | Not given
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| Open source | Not given
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| Platforms | Not given
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| Public API | Not given
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| Community votes | 0 | 0 |
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| DR (Domain Rating by Ahrefs) | 12 ▼ −1 (down) since last check | 80 ● no change since last check |
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| Trust Flow (Majestic) | 4 | 27 |
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| Citation Flow (Majestic) | 25 | 51 |
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| Referring domains (Majestic) | 58 | 12139 |
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Ads AI Creator
Luma