AI agent grounded in customer journey context for enterprise CX operations
Stage
Not given
Established
Founded
Not given
2016
Based in
US
NL
Pricing model
Freemium
Not given
Pricing
Open Source: free and self-hosted. Free: $0/month hosted plan with up to 5 members. Scale: $20 per user per month. Enterprise: Custom annual contract.
Trial: 30-day free trial with 2 users and 5 journeys, capped AI use. Management and Strategic plans require custom quotes based on journey count. Minimum spend shown represents around 5 journeys, with per-journey fees decreasing as more journeys are added. Annual invoicing upfront.
Key features
Tool call interception for all agent frameworks
Automatic approval rules to prevent fatigue
AI judge for complex rule evaluation
Works with LangGraph, CrewAI, Mastra, Claude Agent SDK and more
Open Agent Approval Protocol for framework independence
Self-hosted or cloud-hosted deployment options
Custom permission policies and organization controls
Ask in plain language and receive answers grounded in customer journeys
Surfaces insights and identifies where friction is accumulating
Generates executive briefs, sprint inputs and stakeholder reports
Cites sources for every claim with specific journey steps and research pieces
Aligns business KPIs and voice of customer data to customer journeys
Skills framework for standardized, repeatable AI tasks
Role-based access controls and enterprise security
No data sharing with third-party AI providers
TheyDo MCP for integration with external AI systems
What makes it different
Framework-agnostic: works with any AI agent through the open Agent Approval Protocol
No vendor lock-in: open source spec and SDKs let you swap providers without rewriting agents
Comprehensive audit trail for accountability and compliance
Meets reviewers where they work with multi-platform notifications
Policy-based routing to eliminate approval bottlenecks
Every answer cites sources and cannot hallucinate because it only reasons over your data
Turns raw transcripts and notes into structured journey insights in minutes instead of weeks