TrueCase vs subba

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

TrueCase compared with subba
Detail	TrueCase	subba
What it does	Customer case study software that automates interviews and approval workflows	AI receptionist for local businesses that answers calls and messages, books customers into your diary and takes payment
Stage	Not given	Not given
Founded	Not given	Not given
Based in	Not given	GB
Pricing model	Freemium	Freemium
Pricing	First case study: $19. After that: $39 per single story, or packs: $99 for 3 stories (about $33 each), or $139 for 5 stories (about $28 each). Credits never expire.	Free for 30 days, then Starter £9.99/month (50 AI enquiries), Pro £49.99/month (300 AI enquiries), or Studio £99.99/month (750 AI enquiries). Texts add-on from £9.99/month (250 texts). Phone add-on from £29.99/month (100 minutes). Website design and build £200 one-off, plus £10/month hosting on Star
Key features	Guided customer interviews One-click customer approval workflow Automatic spaced reminders Hosted customer-verified case study pages Multiple export formats: PDF, HTML, Markdown, JSON, and sales email Pay-per-case-study pricing with no subscription AI draft generation from customer answers	AI-powered call, chat and contact form answering in seconds Online booking with real diary integration and no double-bookings Stripe payment processing for deposits and full payments at booking Email and SMS reminders that reduce no-shows Customer CRM with booking history, notes and tasks Automatic Google review requests after appointments Membership plans for regulars with automatic billing Built-in or embeddable booking website option Unlimited team members with role-based alerts
What makes it different	Approval workflow built in to reduce chasing and delays Customer-verified published pages prove authenticity Pay only when the customer completes their interview Fully approved story in days, not weeks One interview generates stories in every format needed	Answers and books customers automatically, day and night, in your voice No setup fee, free for 30 days, month-to-month billing with no contract Payments go directly to your own Stripe account, not held by the service Works with your existing website or subba builds one for you Covers 50+ types of local businesses from salons to trades to restaurants
Community votes	0	0
DR (Domain Rating by Ahrefs)	9 +1 (up) since last check	72 +2 (up) since last check
Trust Flow (Majestic)	5	9
Citation Flow (Majestic)	21	22
Referring domains (Majestic)	15	44

5 details filled in for both companies.

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