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TheyDo Agent vs BadMars

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

TheyDo Agent compared with BadMars
DetailTheyDo Agent logo TheyDo AgentBadMars logo BadMars
What it doesAI agent grounded in customer journey context for enterprise CX operations Fail here first.
StageEstablished Startup
Founded2016 2026
Based inNL RO
Pricing modelNot given Freemium
PricingTrial: 30-day free trial with 2 users and 5 journeys, capped AI use. Management and Strategic plans require custom quotes based on journey count. Minimum spend shown represents around 5 journeys, with per-journey fees decreasing as more journeys are added. Annual invoicing upfront. Not given
Key features
  • Ask in plain language and receive answers grounded in customer journeys
  • Surfaces insights and identifies where friction is accumulating
  • Generates executive briefs, sprint inputs and stakeholder reports
  • Cites sources for every claim with specific journey steps and research pieces
  • Aligns business KPIs and voice of customer data to customer journeys
  • Skills framework for standardized, repeatable AI tasks
  • Role-based access controls and enterprise security
  • No data sharing with third-party AI providers
  • TheyDo MCP for integration with external AI systems
  • Panel of 12 hostile specialists trained to find different failure modes
  • Verbatim anchoring of every finding to your document
  • Score computed by formula based on failure severity and probability
  • The Frog: identification of the one critical problem to fix first
  • Debrief debate feature to argue back with evidence
  • Available in Claude and ChatGPT
  • Android app for mobile access
  • Program tracking across multiple missions and frog history
  • 48-hour full refund guarantee on first Landing
What makes it different
  • Every answer cites sources and cannot hallucinate because it only reasons over your data
  • Turns raw transcripts and notes into structured journey insights in minutes instead of weeks
  • Role-based permissions ensure agent respects workspace access controls
  • Ranked findings with concrete next steps, not opinions
  • Start free, upgrade after seeing results
Community votes00
DR (Domain Rating by Ahrefs)63 no change since last check7 no change since last check
Trust Flow (Majestic)192
Citation Flow (Majestic)3915
Referring domains (Majestic)5995

6 details filled in for both companies.

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