Synthesys vs MakeRoll

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

Synthesys compared with MakeRoll
Detail	Synthesys	MakeRoll
What it does	AI video agent for marketing teams that creates ads, UGC and commercials in minutes	AI clip maker that turns long videos into short vertical clips for TikTok, Reels and Shorts
Stage	Established	Startup
Founded	2020	2026
Based in	GB	FR
Pricing model	Paid	Not given
Pricing	Starter $29/month or $240/year (3,500 credits), Pro $59/month or $492/year (8,000 credits), Agency $119/month or $996/year (17,000 credits), Max from $199/month or $1,668/year (30,000 credits). Yearly billing saves 30%. A 15-second UGC ad costs about 400 credits, a TV commercial about 647 credits, a	Free: 60 credits/month. Creator: €9/month (€108 yearly, save €72); Pro: €17.40/month (€208.80 yearly, save €139.20). All prices include VAT. 1 credit equals 1 minute of source video. Editing and exporting are unlimited and free.
Key features	Multi-model AI orchestration routing tasks across Sora 2, Google VEO, Kling, and Wan 2.5 1,000+ AI avatars with realistic lip-sync Voice cloning from 10 seconds of audio 140+ languages supported 11 video formats including UGC ads, commercials, and animated stories Auto-generate scripts and voiceovers Brand Kit to apply logos, colors, and products to videos Winning video ads library with competitor tracking Publish and schedule to TikTok, Instagram, and Facebook Full commercial rights on every plan	Text-based editing: edit by modifying the transcript Auto-reframing to vertical format (9:16, 1:1, 16:9) Animated captions with multilingual transcription Caption translation to English, French and Spanish Save and apply templates for consistent branding Direct publishing to TikTok and Instagram Integration with ChatGPT, Claude and Cursor Browser-based with no installation required Background processing on GPU servers
What makes it different	90% cheaper and 10X faster than traditional video production Multi-model orchestration automatically selects optimal AI model for each task One subscription replaces the cost and timeline of traditional video production Trusted by global enterprise teams including Coca-Cola and Yahoo Over 1,000,000 videos generated for 50,000+ users since 2020	Whole story clips: every clip carries its own setup and payoff, not cut mid-story Unlimited editing and exporting with no additional cost AI-powered scoring explains why each clip is recommended Launch pricing locked for as long as subscription stays active
Free plan	Not given	Not given
Open source	Not given	Not given
Platforms	Not given	Not given
Public API	Not given	Not given
Community votes	0	0
DR (Domain Rating by Ahrefs)	69 −1 (down) since last check	1 no change since last check
Trust Flow (Majestic)	15	3
Citation Flow (Majestic)	41	22
Referring domains (Majestic)	2126	14

7 details filled in for both companies.

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