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subba vs Goodcall

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

subba compared with Goodcall
Detailsubba logo subba Goodcall
What it doesAI receptionist for local businesses that answers calls and messages, books customers into your diary and takes payment AI answering service and receptionist for small business
StageNot given Established
FoundedNot given 2017
Based inGB US
Pricing modelFreemium Paid
PricingFree for 30 days, then Starter £9.99/month (50 AI enquiries), Pro £49.99/month (300 AI enquiries), or Studio £99.99/month (750 AI enquiries). Texts add-on from £9.99/month (250 texts). Phone add-on from £29.99/month (100 minutes). Website design and build £200 one-off, plus £10/month hosting on Star Starter: $79/month for 100 unique customers, then 79¢ each. Growth: $129/month for 500 unique customers, then 26¢ each. Scale: $299/month for 2,000 unique customers, then 15¢ each. Enterprise: contact sales. All plans include a local phone number, unlimited call duration, and no per-minute charges.
Key features
  • AI-powered call, chat and contact form answering in seconds
  • Online booking with real diary integration and no double-bookings
  • Stripe payment processing for deposits and full payments at booking
  • Email and SMS reminders that reduce no-shows
  • Customer CRM with booking history, notes and tasks
  • Automatic Google review requests after appointments
  • Membership plans for regulars with automatic billing
  • Built-in or embeddable booking website option
  • Unlimited team members with role-based alerts
  • 24/7 call answering with AI voice agent
  • Customizable voice identity and greeting
  • Intelligent call transfer and escalation to staff
  • Local or forwarded phone number setup
  • Natural language AI configuration with Gabi
  • Integration with Google Calendar, Google Sheets, HighLevel and APIs
What makes it different
  • Answers and books customers automatically, day and night, in your voice
  • No setup fee, free for 30 days, month-to-month billing with no contract
  • Payments go directly to your own Stripe account, not held by the service
  • Works with your existing website or subba builds one for you
  • Covers 50+ types of local businesses from salons to trades to restaurants
  • No per-minute charges; billing by unique customers served monthly, not call duration
  • Originated from Google in 2017 with enterprise-grade conversational AI technology
  • No-code agent configuration by describing your business in plain language
  • Free demo agent to test before paying for a phone number
Community votes00
DR (Domain Rating by Ahrefs)72 +2 (up) since last check72 no change since last check
Trust Flow (Majestic)920
Citation Flow (Majestic)2242
Referring domains (Majestic)442056

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