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subba vs AppReply

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

subba compared with AppReply
Detailsubba logo subbaAppReply logo AppReply
What it doesAI receptionist for local businesses that answers calls and messages, books customers into your diary and takes payment App review management you don't have to watch
StageNot given Not given
FoundedNot given Not given
Based inGB NO
Pricing modelFreemium Freemium
PricingFree for 30 days, then Starter £9.99/month (50 AI enquiries), Pro £49.99/month (300 AI enquiries), or Studio £99.99/month (750 AI enquiries). Texts add-on from £9.99/month (250 texts). Phone add-on from £29.99/month (100 minutes). Website design and build £200 one-off, plus £10/month hosting on Star Free plan at $0/month with 1 connected app and 100 published replies/month. Standard at $79/month (billed yearly) or $99/month (monthly billing) for 2 connected apps and 1,500 published replies/month. Pro at $299/month (billed yearly) or $375/month (monthly billing) with 10 connected apps and unlimi
Key features
  • AI-powered call, chat and contact form answering in seconds
  • Online booking with real diary integration and no double-bookings
  • Stripe payment processing for deposits and full payments at booking
  • Email and SMS reminders that reduce no-shows
  • Customer CRM with booking history, notes and tasks
  • Automatic Google review requests after appointments
  • Membership plans for regulars with automatic billing
  • Built-in or embeddable booking website option
  • Unlimited team members with role-based alerts
  • Unified monitoring across five app stores (Apple App Store, Google Play, Samsung Galaxy Store, Huawei AppGallery, RuStore)
  • Review analytics with topic, sentiment, release, and market comparisons
  • Auto-publish or manual approval per reply rule
  • Smart alerts to Slack, Teams, Discord, Telegram, or email for review spikes and low ratings
  • MCP server integration with Claude, ChatGPT, and other AI agents
  • Zendesk and Intercom integration for ticket creation from reviews
  • RADAR AI agent to ask questions about reviews and get charts with source reviews
  • Review translation and multi-language support
What makes it different
  • Answers and books customers automatically, day and night, in your voice
  • No setup fee, free for 30 days, month-to-month billing with no contract
  • Payments go directly to your own Stripe account, not held by the service
  • Works with your existing website or subba builds one for you
  • Covers 50+ types of local businesses from salons to trades to restaurants
  • Replies in 100+ languages with your team's tone preserved per language
  • Reply Quality checks published replies against your scorecard before publication or after
  • Customer data not used to train shared AI models
  • Built to handle peak review volume with 1,000+ reviews per day
  • Reviews from five app stores unified in one queue
Community votes00
DR (Domain Rating by Ahrefs)72 +2 (up) since last check17 no change since last check
Trust Flow (Majestic)96
Citation Flow (Majestic)2230
Referring domains (Majestic)4490

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