Free trial: 10 days, 5 AI video minutes, no card. Creator: $29/month or $228/year. Studio: $99/month or $780/year. Enterprise: from $299/month. Top-up packs: 15 AI minutes for $19, 40 AI minutes for $49.
Free account with 50 credits on sign-up. Credit packs: Starter 300 credits for $15, Growth 1,200 credits for $49, Scale 4,000 credits for $129. Auto-Publish add-on $19 for 30 days. Individual actions cost 1-15 credits; static ads from 2 credits, AI images 5 credits, video from 2-7 credits per second
Key features
Automatic zoom on clicks
Dead time speed-up without editing
Mistake removal by step redoing
AI voiceover written per step
Word-by-word captions burned into MP4
Auto-generated written step-by-step guide
Step-based editing instead of timeline
Support for 96 recording languages and 58 publication languages
Blur sensitive information with follow-along blur
Branded video templates and customization
AI ad copywriting in multiple formats with brand voice
Image generation with Grok Imagine
Video ads creation and finishing with captions and voiceover
Translation into 40 languages with layout support for right-to-left text
Social calendar with approval queue and auto-publish to Facebook, Instagram, YouTube and LinkedIn
AI CMO test tracker for analyzing ad performance
Print-on-demand design and listing generation
UGC creator with lip-synced talking creator videos
Team workspaces with shared credits and no per-seat fees
API access for AI agents and custom integrations
What makes it different
One take produces three outputs: video, written guide, and share page
AI handles all editing—no timeline editing required
Records exact clicks for precision zooms and step detection
Private data redacted on your machine before upload
Instant multi-language translation with preserved tone and timing
No subscription required; pay only for what you create with credits that never expire
Single brand kit ensures consistent voice across all channels and content types
Automatic refunds if AI requests fail
One-click publishing to multiple social channels and integrations
Complete creative pipeline from product catalog to posted ad in three steps