AI sales agent that turns website visitors into buyers
Amharic-first AI assistants and official government knowledge for Ethiopia
Stage
Not given
Startup
Founded
Not given
2025
Based in
Not given
ET
Pricing model
Freemium
Freemium
Pricing
Free Plan: $0 forever. Build and test one agent with unlimited testing, no credit card required. Growth Plan: $49/month plus 5% of attributed sales, with unlimited conversations and full ROI dashboard. Done For You: custom pricing.
Free to try with daily limits; Business and Government plans available on request
Key features
Paste website URL and agent is built automatically from site content
Claude-powered AI with intelligent model routing
Product recommendation engine
Sales attribution tracking with 24-hour window
ROI dashboard showing every attributed sale
Single line of code deployment
Works with Shopify, WordPress, and custom sites
Unlimited conversations on Growth plan
Prepaid credit billing model
Built for small and mid-sized online businesses
Bini citizen assistant for everyday questions about passports, IDs, taxes, courts, land, utilities and Addis Ababa life
Dr Afiya health guidance with Ministry of Health documents and emergency detection
Asmat legal information from proclamations and regulations with cited articles
MCP connector to use BinaSmart in ChatGPT, Claude, Gemini and Perplexity
Knowledge API to query government-services index with ranked passages and source links
Owner dashboard for AI-assisted business management of tenants, orders, bookings and invoices
Embeddable chat widget for branded Amharic assistant on websites
Bini Browser Chrome extension for navigating government and business websites
What makes it different
Outcome-based pricing tied to attributed sales, not conversation volume
No credit card required to build and test for free forever
No technical setup required; built from your existing website content
Transparent ROI with every attributed sale visible and inspectable
Built on Anthropic's Claude for stronger reasoning and sales capability
Built in Ethiopia, Ethiopian-owned and Amharic-first
Works inside ChatGPT, Claude, Gemini and Perplexity without installation
Private document deployment available for banks and government offices
Customizable assistants trained on your own documents and knowledge
BinaSmart AI