Soontra vs Shotboard
A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.
Soontra compared with Shotboard
| Detail | 
Soontra | 
Shotboard |
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| What it does | Memory for your team's media
| The AI canvas for making marketing content
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| Stage | Not given
| Startup
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| Founded | Not given
| Not given
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| Based in | US
| US
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| Pricing model | Not given
| Freemium
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| Pricing | Not given
| Free: $0 forever. Pro: $19 a month, or $190 a year (7 days free, no card required).
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| Key features | - Indexes video, audio, images, and documents with AI transcription and tagging
- Searches by what is shown and said in footage
- Automated producer agent logs shoots and creates highlight reels
- AI agents automate cutting, captioning, scheduling and brand compliance
- Performance analytics linked to source footage
- Team collaboration with shared libraries and role-based permissions
| - Search and analyze Meta and TikTok ads
- Write and generate scripts
- Create video clips with 100+ AI models
- Join clips and add voiceovers or music
- Lip-sync video and upscale 4x
- Reframe to multiple aspect ratios
- Extract ad components (hook, problem, proof, CTA)
- Import posts from Instagram, TikTok and YouTube
- Save and reuse custom workflow recipes
- Extract brand colors, fonts and logos
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| What makes it different | - Built specifically for content teams, not a general-purpose tool bent to fit media work
- Keeps entire workflow in one loop from storage to publishing to performance reporting
- Remembers every moment in videos through AI indexing and allows search by content not just metadata
- Works with Claude and ChatGPT as the AI interface for searching and creating content
| - All-in-one canvas—no switching between apps or downloading files between steps
- Use your own AI subscriptions with no markup from Shotboard
- Access 100+ AI media models in one menu
- Files and boards stay on your Mac with full-size exports and no watermark
- Free tier available forever with all models and providers
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| Free plan | Not given
| Not given
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| Open source | Not given
| Not given
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| Platforms | Not given
| Not given
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| Public API | Not given
| Not given
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| Community votes | 0 | 0 |
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| DR (Domain Rating by Ahrefs) | Not checked yet ● no change since last check | Not checked yet ● no change since last check |
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| Trust Flow (Majestic) | 0 | 0 |
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| Citation Flow (Majestic) | 16 | 0 |
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| Referring domains (Majestic) | 8 | 0 |
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4 details filled in for both companies.
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