Four subscription plans ranging from $8.2/month (120 credits) to $279.3/month (7,200 credits) when billed annually. New users receive 6 free credits with no credit card required. Credits roll over for up to 6 months.
On the Hailuo AI App: free tier and paid monthly plans (rates listed in app). On MiniMax Open Platform: billed per output second, with 2K tier priced above 768p tier. On this site: 18 credits per second at 768p and 29 credits per second at 2K, with annual plans showing 50% discount and various month
Key features
Ghost Mannequin - Remove models and mannequins to create 3D hollow effect
AI Fashion Model - Generate realistic try-on images without models or photoshoots
Image to Video - Turn product images into engaging videos with smooth motion
Color Change - AI recoloring tools to create product color variations
Jewelry Retouching - Refine supplier photos to catalog white
Jewelry Model - Place jewelry pieces on model templates
Flat Lay - Create clean white-background images from product photos
Face Swap - Swap faces in product images
Fashion Video - Create product videos from garment photos
Batch Editing - Process large catalogs consistently across multiple SKUs
Multimodal reference input: images, video, and audio
Context-IR token-based pricing variant
Downloadable weights for local deployment
H3-Contextual Omni Representation for modality bridging
Up to 12 reference files with caption compression
What makes it different
Designed specifically for ecommerce product photography workflows unlike general AI image generators
Under $0.10 per image cost for high-volume sellers
Available on web, iOS, Android, and Shopify app
No studio needed - works with phone photos and simple product shots
Results ready to list in minutes without additional editing
Only model generating video and audio together natively
2K output at lower per-second rate than competitors
Downloadable open weights available
Accepts richer multimodal reference input than competitors