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Shotboard vs MakeRoll

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

Shotboard compared with MakeRoll
DetailShotboard logo ShotboardMakeRoll logo MakeRoll
What it doesThe AI canvas for making marketing content AI clip maker that turns long videos into short vertical clips for TikTok, Reels and Shorts
StageStartup Startup
FoundedNot given 2026
Based inUS FR
Pricing modelFreemium Not given
PricingFree: $0 forever. Pro: $19 a month, or $190 a year (7 days free, no card required). Free: 60 credits/month. Creator: €9/month (€108 yearly, save €72); Pro: €17.40/month (€208.80 yearly, save €139.20). All prices include VAT. 1 credit equals 1 minute of source video. Editing and exporting are unlimited and free.
Key features
  • Search and analyze Meta and TikTok ads
  • Write and generate scripts
  • Create video clips with 100+ AI models
  • Join clips and add voiceovers or music
  • Lip-sync video and upscale 4x
  • Reframe to multiple aspect ratios
  • Extract ad components (hook, problem, proof, CTA)
  • Import posts from Instagram, TikTok and YouTube
  • Save and reuse custom workflow recipes
  • Extract brand colors, fonts and logos
  • Text-based editing: edit by modifying the transcript
  • Auto-reframing to vertical format (9:16, 1:1, 16:9)
  • Animated captions with multilingual transcription
  • Caption translation to English, French and Spanish
  • Save and apply templates for consistent branding
  • Direct publishing to TikTok and Instagram
  • Integration with ChatGPT, Claude and Cursor
  • Browser-based with no installation required
  • Background processing on GPU servers
What makes it different
  • All-in-one canvas—no switching between apps or downloading files between steps
  • Use your own AI subscriptions with no markup from Shotboard
  • Access 100+ AI media models in one menu
  • Files and boards stay on your Mac with full-size exports and no watermark
  • Free tier available forever with all models and providers
  • Whole story clips: every clip carries its own setup and payoff, not cut mid-story
  • Unlimited editing and exporting with no additional cost
  • AI-powered scoring explains why each clip is recommended
  • Launch pricing locked for as long as subscription stays active
Free planNot given Not given
Open sourceNot given Not given
PlatformsNot given Not given
Public APINot given Not given
Community votes00
DR (Domain Rating by Ahrefs)Not checked yet no change since last check1 no change since last check
Trust Flow (Majestic)03
Citation Flow (Majestic)022
Referring domains (Majestic)014

6 details filled in for both companies.

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