| What it does | Free AI character chat, roleplay and interactive stories
| Amharic-first AI assistants and official government knowledge for Ethiopia
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| Stage | Not given
| Startup
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| Founded | Not given
| 2025
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| Based in | Not given
| ET
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| Pricing model | Freemium
| Freemium
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| Pricing | Free plan available. Plus: $7.99/month (800 Rubies, about 1,600 messages and 400 images). Pro: $14.99/month (3,000 Rubies, about 6,000 messages and 1,500 images). Premium: $29.99/month (6,600 Rubies, about 13,000 messages and 3,300 images).
| Free to try with daily limits; Business and Government plans available on request
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| Key features | - Long character memory that persists across conversations
- Character creation with detailed settings
- Browse community-created characters
- Cross-platform access on web and mobile
- Memory editing and boost features with Rubii+
| - Bini citizen assistant for everyday questions about passports, IDs, taxes, courts, land, utilities and Addis Ababa life
- Dr Afiya health guidance with Ministry of Health documents and emergency detection
- Asmat legal information from proclamations and regulations with cited articles
- MCP connector to use BinaSmart in ChatGPT, Claude, Gemini and Perplexity
- Knowledge API to query government-services index with ranked passages and source links
- Owner dashboard for AI-assisted business management of tenants, orders, bookings and invoices
- Embeddable chat widget for branded Amharic assistant on websites
- Bini Browser Chrome extension for navigating government and business websites
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| What makes it different | - Long-form story-driven chat built for novel-length conversations, not one-line replies
- Persistent character memory that recalls details across weeks of chats
- Complete creator toolkit combining character design, image generation and video in one workflow
- Multiple AI model options for different writing styles
- Active community where creators can share and earn
| - Built in Ethiopia, Ethiopian-owned and Amharic-first
- Works inside ChatGPT, Claude, Gemini and Perplexity without installation
- Private document deployment available for banks and government offices
- Customizable assistants trained on your own documents and knowledge
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| Free plan | Not given
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| Open source | Not given
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| Platforms | Not given
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| Public API | Not given
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| Community votes | 0 | 0 |
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| DR (Domain Rating by Ahrefs) | 39 ▲ +1 (up) since last check | 8 ▲ +2 (up) since last check |
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| Trust Flow (Majestic) | 27 | 5 |
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| Citation Flow (Majestic) | 32 | 15 |
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| Referring domains (Majestic) | 293 | 31 |
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Rubii
BinaSmart AI