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Rool® vs AON

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

Rool® compared with AON
DetailRool® logo Rool®AON logo AON
What it doesYour private AI machine in the cloud Structured offer network for AI-native commerce connecting AI products with merchant offers and preserving attribution
StageNot given Not given
FoundedNot given Not given
Based inIE Not given
Pricing modelFreemium Free
PricingStandard: Free forever. Plus: €9/month. Pro: €25/month. Team plan: No subscription, pay per machine and per AI use from prepaid balance in US dollars. Machine sizes: R0 $5/month, R1 $10/month, R2 $30/month. AI pricing per million tokens: Rool® 1 input $0.35, cached input $0.07, output $0.70. Rool® 1 Not given
Key features
  • Persistent memory that builds knowledge graphs over time
  • File storage and management with version control
  • Collaboration with shared access and permissions
  • Multiple Rool Machines per account
  • Built-in connectors and custom MCP servers
  • Full data export and API access
  • Progressive Web App and mobile apps
  • Hourly credit refills with daily limits
  • Rool 1 and Rool 1.5 AI models
  • EU infrastructure with self-hosted models
  • Capture user intent signals
  • Match intent to ranked merchant offers
  • Native offer rendering
  • Qualified outcome tracking
  • Multiple presentation surfaces
  • TypeScript SDK integration
  • REST API for any language
  • Real-time performance reporting
  • Full design control with custom components
  • MCP access for compatible hosts
What makes it different
  • Private machine isolated at VM level, not just by access rules
  • Hosted entirely in the EU with self-hosted AI models
  • Never trains AI models on your data
  • Free forever plan with no credit card required
  • No injected iframes or third-party scripts
  • Minimal integration required
  • Intent-matched offers vs fixed ad placements
  • Dynamic offer matching for AI workflows
  • No minimum traffic requirements
Free planNot given Not given
Open sourceNot given Not given
PlatformsNot given Not given
Public APINot given Not given
Community votes00
DR (Domain Rating by Ahrefs)16 no change since last check14 no change since last check
Trust Flow (Majestic)67
Citation Flow (Majestic)2929
Referring domains (Majestic)5635

4 details filled in for both companies.

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