Free: unlimited ad copy, scripts, and image ads. Starter: $29/mo includes monthly video and image credits, watermark removed. Pro: $69/mo includes more monthly credits and Brand Guide applied across every ad. Credit packs also available: 79 credits for $9.90 and 119 credits for $14.90.
On the Hailuo AI App: free tier and paid monthly plans (rates listed in app). On MiniMax Open Platform: billed per output second, with 2K tier priced above 768p tier. On this site: 18 credits per second at 768p and 29 credits per second at 2K, with annual plans showing 50% discount and various month
Key features
AI Video Ad Generator: turn product photos or URLs into 9:16 vertical video ads
UGC Ad Maker: generate real-person-style UGC ads that feel like authentic testimonials
Image & Banner Ads: create image ads in 10 aspect ratios from product photos
Product Photoshoot: convert product photos into store-ready shots and lifestyle scenes
Brand Guide: apply logo, colors, and voice automatically across every ad
One credit wallet: all studios draw from a single pool of credits
Regenerate feature: create fresh ad variations from the same input to test against ad fatigue
Multimodal reference input: images, video, and audio
Context-IR token-based pricing variant
Downloadable weights for local deployment
H3-Contextual Omni Representation for modality bridging
Up to 12 reference files with caption compression
What makes it different
Minutes not weeks: create ready-to-run ads in minutes without shoots, editors, or designers
Honest by design: every showcase ad is real output from the same pipeline, never fabricated or stock mockups
Ads built for Ads Manager: vertical formats with hooks in the opening second, native pacing for platform feeds
No per-asset licensing fees: full commercial rights on every export with no restrictions on usage
Only model generating video and audio together natively
2K output at lower per-second rate than competitors
Downloadable open weights available
Accepts richer multimodal reference input than competitors