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PhotoFig vs MakeRoll

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

PhotoFig compared with MakeRoll
DetailPhotoFig logo PhotoFigMakeRoll logo MakeRoll
What it doesProduct photo editing studio with AI backgrounds, shadow casting, batch processing, and catalog management AI clip maker that turns long videos into short vertical clips for TikTok, Reels and Shorts
StageNot given Startup
FoundedNot given 2026
Based inCH FR
Pricing modelFreemium Not given
PricingNot given Free: 60 credits/month. Creator: €9/month (€108 yearly, save €72); Pro: €17.40/month (€208.80 yearly, save €139.20). All prices include VAT. 1 credit equals 1 minute of source video. Editing and exporting are unlimited and free.
Key features
  • Background removal with AI-guided selection and manual refinement
  • AI scene generation with free-form prompts and product-tailored suggestions
  • Product shadow casting with light-aware composite shadows
  • Magic eraser for removing logos, stickers, and marks
  • AI upscaling up to 4× for enlarging small photos
  • Batch processing with template recipes and server-side processing
  • Catalog resize with exact dimensions for multiple storefronts
  • WooCommerce integration with direct store publishing
  • Brand assets for reusable colors, gradients, and text styles
  • REST API for automation on Pro and Studio plans
  • Text-based editing: edit by modifying the transcript
  • Auto-reframing to vertical format (9:16, 1:1, 16:9)
  • Animated captions with multilingual transcription
  • Caption translation to English, French and Spanish
  • Save and apply templates for consistent branding
  • Direct publishing to TikTok and Instagram
  • Integration with ChatGPT, Claude and Cursor
  • Browser-based with no installation required
  • Background processing on GPU servers
What makes it different
  • Batch workflows that process entire catalogs with repeatable editing recipes
  • Direct WooCommerce integration allowing edits and publishing within the storefront
  • Unlimited background removal on all paid plans with no AI credit cost
  • Canvas editor with layers and version history available on all plans
  • Whole story clips: every clip carries its own setup and payoff, not cut mid-story
  • Unlimited editing and exporting with no additional cost
  • AI-powered scoring explains why each clip is recommended
  • Launch pricing locked for as long as subscription stays active
Free planNot given Not given
Open sourceNot given Not given
PlatformsNot given Not given
Public APINot given Not given
Community votes00
DR (Domain Rating by Ahrefs)6 −1 (down) since last check1 no change since last check
Trust Flow (Majestic)03
Citation Flow (Majestic)022
Referring domains (Majestic)114

4 details filled in for both companies.

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