PhotoFig vs Instories
A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.
PhotoFig compared with Instories
| Detail | 
PhotoFig | 
Instories |
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| What it does | Product photo editing studio with AI backgrounds, shadow casting, batch processing, and catalog management
| AI-powered platform for creating animated stories and social videos
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| Stage | Not given
| Established
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| Founded | Not given
| 2018
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| Based in | CH
| CY
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| Pricing model | Freemium
| Freemium
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| Pricing | Not given
| Free tier available with limited features; paid plans available for additional features and capabilities
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| Key features | - Background removal with AI-guided selection and manual refinement
- AI scene generation with free-form prompts and product-tailored suggestions
- Product shadow casting with light-aware composite shadows
- Magic eraser for removing logos, stickers, and marks
- AI upscaling up to 4× for enlarging small photos
- Batch processing with template recipes and server-side processing
- Catalog resize with exact dimensions for multiple storefronts
- WooCommerce integration with direct store publishing
- Brand assets for reusable colors, gradients, and text styles
- REST API for automation on Pro and Studio plans
| - Over 300 stylish templates for stories, reels, shorts, and posts
- AI video generation with text-to-video scenes
- AI voiceover and auto-synced subtitles
- Auto-branding with logo, fonts, and colors
- AI script generator for business videos
- Team collaboration and commenting features
- Stock library with business-ready footage and icons
- Image generator and AI shorts creation
- Remove background tool
- Multi-format video export for social platforms
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| What makes it different | - Batch workflows that process entire catalogs with repeatable editing recipes
- Direct WooCommerce integration allowing edits and publishing within the storefront
- Unlimited background removal on all paid plans with no AI credit cost
- Canvas editor with layers and version history available on all plans
| - Daily trend reviews and content categories updated twice a week
- Virality Score to estimate post performance potential
- All-in-one platform combining design, AI, and business tools
- Used by 15 million users creating 30 million videos monthly
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| Free plan | Not given
| Not given
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| Open source | Not given
| Not given
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| Platforms | Not given
| Not given
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| Public API | Not given
| Not given
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| Community votes | 0 | 0 |
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| DR (Domain Rating by Ahrefs) | 6 ▼ −1 (down) since last check | 44 ● no change since last check |
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| Trust Flow (Majestic) | 0 | 5 |
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| Citation Flow (Majestic) | 0 | 27 |
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| Referring domains (Majestic) | 1 | 262 |
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5 details filled in for both companies.
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