| What it does | AI receptionist that answers business calls 24/7
| Amharic-first AI assistants and official government knowledge for Ethiopia
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| Stage | Not given
| Startup
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| Founded | Not given
| 2025
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| Based in | Not given
| ET
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| Pricing model | Freemium
| Freemium
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| Pricing | Starter €24/mo (300 minutes included, 1 AI receptionist, answers FAQs, lead capture, email support), Business €65/mo (1000 minutes included, 1 AI receptionist, everything in Starter plus appointment booking, human call transfer, priority support), Enterprise (custom pricing, unlimited minutes, multi
| Free to try with daily limits; Business and Government plans available on request
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| Key features | - Answers every call 24/7 on the first ring
- Qualifies leads with scoring
- Books and reschedules appointments from live calendar
- Escalates urgent calls to a human with spoken summary
- Natural conversation with interruption handling
- Logs call data and transcripts to CRM
- Answers questions about business hours, location, pricing and policies
- After-hours and overflow modes
- Multilingual conversation detection and response
- Outbound follow-up calls for missed enquiries
| - Bini citizen assistant for everyday questions about passports, IDs, taxes, courts, land, utilities and Addis Ababa life
- Dr Afiya health guidance with Ministry of Health documents and emergency detection
- Asmat legal information from proclamations and regulations with cited articles
- MCP connector to use BinaSmart in ChatGPT, Claude, Gemini and Perplexity
- Knowledge API to query government-services index with ranked passages and source links
- Owner dashboard for AI-assisted business management of tenants, orders, bookings and invoices
- Embeddable chat widget for branded Amharic assistant on websites
- Bini Browser Chrome extension for navigating government and business websites
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| What makes it different | - Single-product focus doing one thing well instead of many things partially
- People stay in charge with defined human handoff points
- Honest about what is live, demo-only, and planned
- Handles call-to-result in real time during the call
- Built specifically for businesses where calls are critical
| - Built in Ethiopia, Ethiopian-owned and Amharic-first
- Works inside ChatGPT, Claude, Gemini and Perplexity without installation
- Private document deployment available for banks and government offices
- Customizable assistants trained on your own documents and knowledge
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| Free plan | Not given
| Not given
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| Open source | Not given
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| Platforms | Not given
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| Public API | Not given
| Not given
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| Community votes | 0 | 0 |
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| DR (Domain Rating by Ahrefs) | 11 ▲ +2 (up) since last check | 8 ▲ +2 (up) since last check |
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| Trust Flow (Majestic) | 18 | 5 |
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| Citation Flow (Majestic) | 14 | 15 |
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| Referring domains (Majestic) | 15 | 31 |
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Oreniq
BinaSmart AI