| What it does | AI-native email platform for Claude, ChatGPT and any agent
| Amharic-first AI assistants and official government knowledge for Ethiopia
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| Stage | Startup
| Startup
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| Founded | 2025
| 2025
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| Based in | US
| ET
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| Pricing model | Not given
| Freemium
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| Pricing | Free: $0 (8,000 emails then 500/month). Pro: $20/month (20,000 emails/month). Ultra: $100/month (125,000 emails/month). Enterprise: $300/month (500,000-4,000,000+ emails/month). Extra emails: $0.19 per 100 (Pro), $0.15 per 100 (Ultra). Dedicated IPs: $50/IP/month (Ultra and Enterprise).
| Free to try with daily limits; Business and Government plans available on request
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| Key features | - Visual flow builder with event triggers and conditional splits
- AI-powered content generation with brand voice matching
- Multi-brand management with isolated sender reputation
- Unlimited contacts on all plans
- Dynamic segments and list management with CSV import
- SMS campaigns via Twilio integration
- Real-time analytics with AI-powered insights
- MCP, REST API, SDK, and CLI access on all plans
- Bring-your-own sending and AI infrastructure keys
| - Bini citizen assistant for everyday questions about passports, IDs, taxes, courts, land, utilities and Addis Ababa life
- Dr Afiya health guidance with Ministry of Health documents and emergency detection
- Asmat legal information from proclamations and regulations with cited articles
- MCP connector to use BinaSmart in ChatGPT, Claude, Gemini and Perplexity
- Knowledge API to query government-services index with ranked passages and source links
- Owner dashboard for AI-assisted business management of tenants, orders, bookings and invoices
- Embeddable chat widget for branded Amharic assistant on websites
- Bini Browser Chrome extension for navigating government and business websites
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| What makes it different | - Built by email industry veterans with 6 billion emails sent across previous companies
- AI agents operate email with human approval gates by default
- Integrated with open-source Email Marketing Bible skill with 908 sources
- MCP-first architecture with API, SDK and CLI options
- No per-contact pricing; unlimited contacts on every plan
| - Built in Ethiopia, Ethiopian-owned and Amharic-first
- Works inside ChatGPT, Claude, Gemini and Perplexity without installation
- Private document deployment available for banks and government offices
- Customizable assistants trained on your own documents and knowledge
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| Free plan | Not given
| Not given
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| Open source | Not given
| Not given
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| Platforms | Not given
| Not given
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| Public API | Not given
| Not given
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| Community votes | 0 | 0 |
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| DR (Domain Rating by Ahrefs) | 61 ▲ +4 (up) since last check | 8 ▲ +2 (up) since last check |
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| Trust Flow (Majestic) | 10 | 5 |
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| Citation Flow (Majestic) | 32 | 15 |
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| Referring domains (Majestic) | 229 | 31 |
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