On the Hailuo AI App: free tier and paid monthly plans (rates listed in app). On MiniMax Open Platform: billed per output second, with 2K tier priced above 768p tier. On this site: 18 credits per second at 768p and 29 credits per second at 2K, with annual plans showing 50% discount and various month
Company plan: $32/month after 14-day free trial; Scale and Agency plans available with custom pricing based on ad spend and number of brands.
Key features
Multimodal reference input: images, video, and audio
Context-IR token-based pricing variant
Downloadable weights for local deployment
H3-Contextual Omni Representation for modality bridging
Creative Analytics Agent - identifies top-performing creative elements and spots performance trends
Creative Generator Agent - generates finished ads and strategic creative briefs from winning patterns
AI-powered test ideas from performance data
Meta Ads MCP integration with ChatGPT, Claude, and Gemini
Ad fatigue detection and alerts
Generate variations from winning ads
What makes it different
Only model generating video and audio together natively
2K output at lower per-second rate than competitors
Downloadable open weights available
Accepts richer multimodal reference input than competitors
Analyzes performance data to identify exact creative elements that drive results, saving team hours of manual analysis
Reduces creative planning time significantly - one case from 2 days to 30 minutes, another from 1 day to minutes, another from 3-4 hours per client to 20 minutes
Integrates with favorite AI assistants via Meta Ads MCP without leaving ChatGPT, Claude, or Gemini
Generates multiple test-ready ad variations automatically from winning patterns
MiniMax H3
Automads