MCP Ads vs fractal

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

MCP Ads compared with fractal
Detail	MCP Ads	fractal
What it does	Connect your ad accounts to Claude and ChatGPT to run campaigns, get reports, and block wasted spend by asking	Long-term memory for AI agents that organizes itself and corrects itself
Stage	Not given	MVP
Founded	Not given	Not given
Based in	Not given	SE
Pricing model	Free trial	Free
Pricing	7-day free trial (no card required initially), then $49/month for Unlimited plan with unlimited tool calls across all platforms and accounts. Team plan: $49 per seat per month, minimum 2 seats.	Personal: Free during early access. Unlimited memories, all agents with separate memories, no card required. Enterprise: On request, set up by the team for departmental organization with cross-department sharing and direct support.
Key features	Real-time campaign reporting and performance analysis across all connected accounts Wasted spend detection and blocking of underperforming search terms All changes require explicit user approval before execution Works with Claude, ChatGPT, Cursor, Windsurf, Codex, Gemini CLI, Grok and other MCP-compatible clients	Self-correcting memory that updates when facts change Historical memory queries with time-based retrieval Automatic topic organization and hierarchy Separate memory for each agent with controlled sharing Multi-agent support via MCP, REST API, or LangGraph AES-256 encryption at rest and in backups OAuth 2.1 authentication and API key management Data export and deletion capabilities 37 MCP tools with automated verification on every code change
What makes it different	Read all platforms together in one chat instead of switching between separate dashboards Integrated competitor research without needing ad account access No API keys or passwords required; uses OAuth with encrypted tokens	Understands what changed, when it was true, and where it belongs - beyond vector database similarity Never contradicts itself by automatically replacing outdated facts Fully GDPR aligned with built-in privacy by design Two-minute integration with Claude, ChatGPT, Cursor and any MCP client Data stays in Europe on AWS eu-north-1 and never used for model training
Free plan	Not given	Not given
Open source	Not given	Not given
Platforms	Not given	Not given
Public API	Not given	Not given
Community votes	0	0
DR (Domain Rating by Ahrefs)	9 −12 (down) since last check	Not checked yet no change since last check
Trust Flow (Majestic)	4	0
Citation Flow (Majestic)	18	0
Referring domains (Majestic)	552	0

5 details filled in for both companies.

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