Magic Hour vs Highlightly

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

Magic Hour compared with Highlightly
Detail	Magic Hour	Highlightly
What it does	AI platform for generating and editing video, images, and audio	Turn articles, PDFs, and transcripts into source-backed social media graphics and captions
Stage	Not given	Not given
Founded	2023	Not given
Based in	US	Not given
Pricing model	Freemium	Freemium
Pricing	Free plan available. Paid plans: Creator €17/month (€129/year), Pro €36/month (€276/year), Business €84/month (€672/year). Credit packs: Starter $10, Standard $30, Large $80, Max $160.	Free plan with 20 credits. Pro: $15/month with 200 credits/month. Creator: $39/month with 800 credits/month. Agency: $99/month with 3,000 credits/month. Annual billing saves 20%. Source ingestion costs 6 credits for Faithful Extract, 8 for Clean Rewrite, 10 for Research Brief. Article search costs 2
Key features	Text-to-video generation Image-to-video animation Face swap (photo and video) Talking photo with lip sync AI image generation from text Image editing with AI prompts Video restyling REST API with SDKs 10,000+ templates	Extract quotes, stats, and hooks from articles, PDFs, and transcripts Multi-format input: article URLs, PDFs, DOCX, PPTX, YouTube transcripts, text paste, and article search Pre-filled quote cards, stat cards, carousels, and screenshots Brand kit application across all assets Multiple export ratios for different platforms Platform-specific captions for LinkedIn, X, Instagram, and Reddit Screenshot capture, slicing, and annotation LinkedIn carousel sequence builder Session auto-save and cloud sync AI-powered carousel and graphic generation
What makes it different	Free core tools without sign-up or credit card One unified platform for video, image, and audio creation Credits roll over monthly with no expiration Commercial use rights included with paid plans Full API and SDK access on all plans	Real quotes and stats extracted from actual sources with no hallucination Source-backed extraction preserves attribution and credibility One source becomes a full content kit in under 60 seconds Automatic brand consistency applied across all assets Ready-to-edit templates reduce design time from 2 hours to seconds
Free plan	Not given	Not given
Open source	Not given	Not given
Platforms	Not given	Not given
Public API	Not given	Not given
Community votes	0	0
DR (Domain Rating by Ahrefs)	78 −1 (down) since last check	16 −1 (down) since last check
Trust Flow (Majestic)	33	21
Citation Flow (Majestic)	52	20
Referring domains (Majestic)	7076	85

5 details filled in for both companies.

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