Turn any dilemma into clarity with an AI-powered options map
AI agent grounded in customer journey context for enterprise CX operations
Stage
Not given
Established
Founded
Not given
2016
Based in
Not given
NL
Pricing model
Free
Not given
Pricing
Free to use, no credit card required
Trial: 30-day free trial with 2 users and 5 journeys, capped AI use. Management and Strategic plans require custom quotes based on journey count. Minimum spend shown represents around 5 journeys, with per-journey fees decreasing as more journeys are added. Annual invoicing upfront.
Key features
AI-generated decision paths with pros and cons
Grid, Table, and Focus view modes
Real-time AI path refinement with new context
Hebrew and English interface
Shareable decision boards
Instant dilemma organization
Future consequences mapping
Ask in plain language and receive answers grounded in customer journeys
Surfaces insights and identifies where friction is accumulating
Generates executive briefs, sprint inputs and stakeholder reports
Cites sources for every claim with specific journey steps and research pieces
Aligns business KPIs and voice of customer data to customer journeys
Skills framework for standardized, repeatable AI tasks
Role-based access controls and enterprise security
No data sharing with third-party AI providers
TheyDo MCP for integration with external AI systems
What makes it different
Converts messy thinking into structured decision paths in seconds
AI refinement updates all paths instantly when context changes
Multiple view modes to match how your mind works
No credit card required, completely free
Every answer cites sources and cannot hallucinate because it only reasons over your data
Turns raw transcripts and notes into structured journey insights in minutes instead of weeks