| What it does | Your personal AI speaking coach
| Amharic-first AI assistants and official government knowledge for Ethiopia
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| Stage | Startup
| Startup
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| Founded | Not given
| 2025
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| Based in | Not given
| ET
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| Pricing model | Freemium
| Freemium
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| Pricing | Free trial: $0 for 7 days (up to 5 sessions daily). Annual plan: $11.99/mo billed at $143.88/yr (40% off early-member price, normally $19.99/mo). Monthly plan: $16.99/mo (save 23% early-member price, normally $21.99/mo). All paid plans include unlimited sessions, full analytics dashboard, personaliz
| Free to try with daily limits; Business and Government plans available on request
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| Key features | - Real-time AI feedback on pace, clarity, confidence, filler words and delivery
- Six coaching styles with different personalities
- Six skill paths: Public Speaking, Storytelling, Creator Speaking, Casual Conversation, Workplace Communication, Pitch Anything
- 60-second daily practice sessions
- Daily streak tracking with sticker rewards
- Full analytics dashboard on paid plans
- Private practice space with no audience or judgment
- Real-world scenario prompts for practice
| - Bini citizen assistant for everyday questions about passports, IDs, taxes, courts, land, utilities and Addis Ababa life
- Dr Afiya health guidance with Ministry of Health documents and emergency detection
- Asmat legal information from proclamations and regulations with cited articles
- MCP connector to use BinaSmart in ChatGPT, Claude, Gemini and Perplexity
- Knowledge API to query government-services index with ranked passages and source links
- Owner dashboard for AI-assisted business management of tenants, orders, bookings and invoices
- Embeddable chat widget for branded Amharic assistant on websites
- Bini Browser Chrome extension for navigating government and business websites
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| What makes it different | - AI coach that adapts to your voice over time for increasingly personalized feedback
- Short 60-second daily reps built for habit formation and consistency
- Multiple coaching personalities to match your mood and learning style
- Private judgment-free practice without live audience or booking requirements
| - Built in Ethiopia, Ethiopian-owned and Amharic-first
- Works inside ChatGPT, Claude, Gemini and Perplexity without installation
- Private document deployment available for banks and government offices
- Customizable assistants trained on your own documents and knowledge
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| Free plan | Not given
| Not given
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| Open source | Not given
| Not given
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| Platforms | Not given
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| Public API | Not given
| Not given
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| Community votes | 0 | 0 |
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| DR (Domain Rating by Ahrefs) | 3 ● no change since last check | 8 ▲ +2 (up) since last check |
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| Trust Flow (Majestic) | 4 | 5 |
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| Citation Flow (Majestic) | 18 | 15 |
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| Referring domains (Majestic) | 7 | 31 |
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Locuta
BinaSmart AI