| What it does | AI agent and chatbot builder for WhatsApp and website conversations
| Amharic-first AI assistants and official government knowledge for Ethiopia
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| Stage | Established
| Startup
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| Founded | 2015
| 2025
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| Based in | ES
| ET
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| Pricing model | Freemium
| Freemium
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| Pricing | Free: €0, includes 100 chats/month, 1 seat, no AI chats; Starter: €32/month (€40 monthly), 500 chats/month, 100 AI chats, 2 seats; Professional: €80/month (€100 monthly), 2,500 chats/month, 300 AI chats, 3 seats, no Landbot branding; Professional with WhatsApp: €160/month; Business: custom pricing w
| Free to try with daily limits; Business and Government plans available on request
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| Key features | - Visual workflow builder with drag-and-drop interface
- AI Copilot that builds workflows from plain language descriptions
- AI agent reasoning with structured flows and AI flexibility
- Knowledge base grounding to prevent invented answers
- CRM context out-of-box with native integrations
- Human handoff with conversation context
- WhatsApp Business and website channels
- Lead qualification and scoring
- Meeting booking and scheduling automation
- Native integrations with HubSpot, Salesforce, Pipedrive, Zoho and 20+ tools
| - Bini citizen assistant for everyday questions about passports, IDs, taxes, courts, land, utilities and Addis Ababa life
- Dr Afiya health guidance with Ministry of Health documents and emergency detection
- Asmat legal information from proclamations and regulations with cited articles
- MCP connector to use BinaSmart in ChatGPT, Claude, Gemini and Perplexity
- Knowledge API to query government-services index with ranked passages and source links
- Owner dashboard for AI-assisted business management of tenants, orders, bookings and invoices
- Embeddable chat widget for branded Amharic assistant on websites
- Bini Browser Chrome extension for navigating government and business websites
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| What makes it different | - Deploy first AI agent in 15 minutes without engineering
- Answers grounded in knowledge base, never invents
- Hybrid approach combining structured flows with AI flexibility
- No code required, marketing teams build independently
| - Built in Ethiopia, Ethiopian-owned and Amharic-first
- Works inside ChatGPT, Claude, Gemini and Perplexity without installation
- Private document deployment available for banks and government offices
- Customizable assistants trained on your own documents and knowledge
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| Free plan | Not given
| Not given
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| Open source | Not given
| Not given
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| Platforms | Not given
| Not given
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| Public API | Not given
| Not given
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| Community votes | 0 | 0 |
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| DR (Domain Rating by Ahrefs) | 77 ● no change since last check | 8 ▲ +2 (up) since last check |
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| Trust Flow (Majestic) | 22 | 5 |
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| Citation Flow (Majestic) | 45 | 15 |
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| Referring domains (Majestic) | 4242 | 31 |
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Landbot
BinaSmart AI