| What it does | AI chat for small business websites that answers customer enquiries day and night
| Amharic-first AI assistants and official government knowledge for Ethiopia
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| Stage | Not given
| Startup
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| Founded | Not given
| 2025
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| Based in | Not given
| ET
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| Pricing model | Freemium
| Freemium
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| Pricing | Free plan at $0/month with 100 answers a month. Answer plan at €19.90/month (€), US$22.90/month (USD), £17.90/month (GBP), or A$32.90/month (AUD), with 2,000 answers a month. Add-ons available for photo estimates, extra answers, extra team members, Instagram auto-sync, and coming soon: Google Calend
| Free to try with daily limits; Business and Government plans available on request
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| Key features | - Answers customer enquiries instantly using your pricing, policies and service area
- Collects job details and emails enquiries for your confirmation
- Photo estimates feature for job assessment
- Customizable brand colours, logo and tone of voice
- Weekly summary email of all chats
- Optional voice responses in Chrome and Safari
- Customers can flag incorrect answers for improvement
- No minimum term, cancel anytime
- Chat records deleted after 30 days
| - Bini citizen assistant for everyday questions about passports, IDs, taxes, courts, land, utilities and Addis Ababa life
- Dr Afiya health guidance with Ministry of Health documents and emergency detection
- Asmat legal information from proclamations and regulations with cited articles
- MCP connector to use BinaSmart in ChatGPT, Claude, Gemini and Perplexity
- Knowledge API to query government-services index with ranked passages and source links
- Owner dashboard for AI-assisted business management of tenants, orders, bookings and invoices
- Embeddable chat widget for branded Amharic assistant on websites
- Bini Browser Chrome extension for navigating government and business websites
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| What makes it different | - Built specifically for trade businesses, not generic small business
- Answers in seconds before customers ring a competitor
- Nothing is auto-booked without your confirmation
- Uses your real prices and policies, never generic responses
- No technical knowledge needed for setup
| - Built in Ethiopia, Ethiopian-owned and Amharic-first
- Works inside ChatGPT, Claude, Gemini and Perplexity without installation
- Private document deployment available for banks and government offices
- Customizable assistants trained on your own documents and knowledge
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| Free plan | Not given
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| Open source | Not given
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| Platforms | Not given
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| Public API | Not given
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| Community votes | 0 | 0 |
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| DR (Domain Rating by Ahrefs) | Not checked yet ● no change since last check | 8 ▲ +2 (up) since last check |
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| Trust Flow (Majestic) | 4 | 5 |
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| Citation Flow (Majestic) | 9 | 15 |
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| Referring domains (Majestic) | 4 | 31 |
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Kea AI
BinaSmart AI