Structured AI decisions with probabilities for developers
AI agent grounded in customer journey context for enterprise CX operations
Stage
Not given
Established
Founded
Not given
2016
Based in
Not given
NL
Pricing model
Paid
Not given
Pricing
Starter: $9.9 with 100,000 credits, no expiry; Pro: $99 with 1,000,000 credits, no expiry; Enterprise: $999 with 11,000,000 credits. One-time plans do not auto-renew; credits remain available after purchase.
Trial: 30-day free trial with 2 users and 5 journeys, capped AI use. Management and Strategic plans require custom quotes based on journey count. Minimum spend shown represents around 5 journeys, with per-journey fees decreasing as more journeys are added. Annual invoicing upfront.
Key features
Typed decision output with Choice, Score, and Noul question types
Probability and confidence results on every answer
Online playground for testing with unlimited runs
REST API and SDK integration
Multiple concurrent requests
Team workspaces and collaboration
Up to 8 typed questions per request
Fast decision latency around 120ms
Agent Skill for coding agents and LLM workflows
Support for English and Simplified Chinese
Ask in plain language and receive answers grounded in customer journeys
Surfaces insights and identifies where friction is accumulating
Generates executive briefs, sprint inputs and stakeholder reports
Cites sources for every claim with specific journey steps and research pieces
Aligns business KPIs and voice of customer data to customer journeys
Skills framework for standardized, repeatable AI tasks
Role-based access controls and enterprise security
No data sharing with third-party AI providers
TheyDo MCP for integration with external AI systems
What makes it different
Structured output with defined answer space
Probability-backed decisions code can use directly
Multiple questions from one state in parallel
Developer control over business logic and actions
Designed to integrate into existing systems without replacement
Every answer cites sources and cannot hallucinate because it only reasons over your data
Turns raw transcripts and notes into structured journey insights in minutes instead of weeks