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Instories vs MerchantFloor

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

Instories compared with MerchantFloor
DetailInstories logo Instories MerchantFloor
What it doesAI-powered platform for creating animated stories and social videos AI product photos and marketing content for online sellers
StageEstablished Not given
Founded2018 Not given
Based inCY Not given
Pricing modelFreemium Freemium
PricingFree tier available with limited features; paid plans available for additional features and capabilities Free plan with 25 credits. Paid plans: Starter $20 (100 credits), Growth $40 (250 credits), Pro $70 (500 credits), Business $125 (1,000 credits). One credit equals one action. Credits valid for 365 days from purchase.
Key features
  • Over 300 stylish templates for stories, reels, shorts, and posts
  • AI video generation with text-to-video scenes
  • AI voiceover and auto-synced subtitles
  • Auto-branding with logo, fonts, and colors
  • AI script generator for business videos
  • Team collaboration and commenting features
  • Stock library with business-ready footage and icons
  • Image generator and AI shorts creation
  • Remove background tool
  • Multi-format video export for social platforms
  • AI Product Photo Studio - create white background product photos
  • AI Lifestyle Product Photos - generate model shots and real-world scenes
  • AI Background Remover - remove backgrounds in seconds
  • AI Product Description Writer - generate SEO-optimized descriptions
  • AI Social Post Writer - create social media captions
  • AI Blog Writer - generate SEO-friendly blog content
  • Image Resizer - resize images for different platforms
  • Shopify integration - automatically upload to Shopify
  • Bulk processing - process up to 50 images simultaneously
  • Multi-language support - 13 languages including English, Spanish, French, German, Italian, Portuguese, Dutch, Polish, Swedish, Danish, Norwegian, Finnish, and Japanese
What makes it different
  • Daily trend reviews and content categories updated twice a week
  • Virality Score to estimate post performance potential
  • All-in-one platform combining design, AI, and business tools
  • Used by 15 million users creating 30 million videos monthly
  • Designed specifically for e-commerce workflows, not general-purpose AI
  • Direct integration with major selling platforms like Shopify
  • No design skills required to create professional content
  • Comprehensive toolkit combining photography and copywriting in one platform
  • Consistent, commerce-ready output with no detailed prompts required
Free planNot given Not given
Open sourceNot given Not given
PlatformsNot given Not given
Public APINot given Not given
Community votes00
DR (Domain Rating by Ahrefs)44 no change since last checkNot checked yet
Trust Flow (Majestic)58
Citation Flow (Majestic)2728
Referring domains (Majestic)26272

5 details filled in for both companies.

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