AI automation and visibility for mid-sized companies
Your private AI machine in the cloud
Stage
Established
Not given
Founded
2020
Not given
Based in
US
IE
Pricing model
Freemium
Freemium
Pricing
Free plan with 2 daily analyses. AI Visibility Starter $29/month (10 daily analyses, 3 queries). AI Visibility Growth $79/month (25 daily analyses, full 6 queries). AI Visibility Autopilot $149/month (50 daily analyses, full 6 queries, weekly re-audit). Services: Free Diagnostic (15 min), Local Star
Standard: Free forever. Plus: €9/month. Pro: €25/month. Team plan: No subscription, pay per machine and per AI use from prepaid balance in US dollars. Machine sizes: R0 $5/month, R1 $10/month, R2 $30/month. AI pricing per million tokens: Rool® 1 input $0.35, cached input $0.07, output $0.70. Rool® 1
Key features
AI citation audit testing what AI models say about your brand in real queries
AI identity files checker for ai.json, llms.txt, robots.txt
AI crawler policy analysis for GPTBot, ClaudeBot, Perplexity
Schema.org markup structured data analysis
Technical SEO audit with canonical URLs and hreflang
Open Graph tags verification for AI sharing
Core Web Vitals and Lighthouse performance scoring
Market intelligence on pain points and decision criteria
AI-powered workflow automation for sales and support
MCP server integration for Claude and Cursor
Persistent memory that builds knowledge graphs over time
File storage and management with version control
Collaboration with shared access and permissions
Multiple Rool Machines per account
Built-in connectors and custom MCP servers
Full data export and API access
Progressive Web App and mobile apps
Hourly credit refills with daily limits
Rool 1 and Rool 1.5 AI models
EU infrastructure with self-hosted models
What makes it different
Free visibility audit for AI assistants with no card required
Transparent ROI modeling before any automation work is built
Production workflows deployed in 2-4 weeks with team handover
Audits measured on the same frozen prompt set for comparable results
Focus on small to mid-sized companies 10-200 employees
Private machine isolated at VM level, not just by access rules
Hosted entirely in the EU with self-hosted AI models
INITE
Rool®