INITE vs HOL Guard

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

INITE compared with HOL Guard
Detail	INITE	HOL Guard
What it does	AI automation and visibility for mid-sized companies	Runtime security layer that stops risky AI actions before they execute
Stage	Established	Not given
Founded	2020	Not given
Based in	US	Not given
Pricing model	Freemium	Freemium
Pricing	Free plan with 2 daily analyses. AI Visibility Starter $29/month (10 daily analyses, 3 queries). AI Visibility Growth $79/month (25 daily analyses, full 6 queries). AI Visibility Autopilot $149/month (50 daily analyses, full 6 queries, weekly re-audit). Services: Free Diagnostic (15 min), Local Star	Free plan: Local Guard runtime with real-time approval prompts and local audit log. Solo $4.99/mo: adds 2 cloud-connected devices and 30-day cloud retention. Pro $15/mo: adds 5 cloud-connected devices, 180-day retention, and policy versioning. Team $30/seat/mo: up to 25 cloud-connected devices, 365-
Key features	AI citation audit testing what AI models say about your brand in real queries AI identity files checker for ai.json, llms.txt, robots.txt AI crawler policy analysis for GPTBot, ClaudeBot, Perplexity Schema.org markup structured data analysis Technical SEO audit with canonical URLs and hreflang Open Graph tags verification for AI sharing Core Web Vitals and Lighthouse performance scoring Market intelligence on pain points and decision criteria AI-powered workflow automation for sales and support MCP server integration for Claude and Cursor	Surface-specific pre-action interception Policy routing with allow, observe, ask, and block outcomes Local review and evidence workflows MCP, skill, plugin, and package inspection Layered local and team policy Open source runtime under Apache-2.0 Offline local protection without cloud connectivity Continuous GitHub leaked-secret monitoring Decision audit trail and export Support for multiple AI coding agents
What makes it different	Free visibility audit for AI assistants with no card required Transparent ROI modeling before any automation work is built Production workflows deployed in 2-4 weeks with team handover Audits measured on the same frozen prompt set for comparable results Focus on small to mid-sized companies 10-200 employees	Open-source core runtime runs locally without cloud requirement Protects against secrets, destructive commands, prompt injection, and supply chain attacks No source code or secrets uploaded; decisions stored as redacted summaries
Free plan	Not given	Not given
Open source	Not given	Not given
Platforms	Not given	Not given
Public API	Not given	Not given
Community votes	0	0
DR (Domain Rating by Ahrefs)	43 +1 (up) since last check	48 no change since last check
Trust Flow (Majestic)	22	27
Citation Flow (Majestic)	29	44
Referring domains (Majestic)	355	735

5 details filled in for both companies.

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