Free: 40 welcome credits (one-time). Starter: $9.9/month (400 credits monthly) or $59.40/year. Pro: $29.9/month (1,600 credits monthly) or $179.40/year. Credit packs: 320 credits for $9.90 or 1,200 credits for $29.90. Video costs: 480P at 5 credits per second, 768P at 8 credits per second.
Basic: $49/month with 5000 credits/month, 200 image uploads, 40 custom characters. Pro: $99/month with 10000 credits/month, 2000 image uploads, 100 custom characters. Ultra: $249/month with 25000 credits/month, 10000 image uploads, unlimited custom characters. 30-day money-back guarantee. Annual bil
Key features
Product Agent mode - converts product photos to commercial videos without manual prompts
Text to Video mode - creates videos from written descriptions
Image to Video mode - animates images with motion prompts
Batch video generation from multiple product photos
Video lengths from 5 to 15 seconds
Resolution options at 480P and 768P
Multiple aspect ratios including vertical video support
Scene-appropriate sound effects and ambience generation
Private video history and download management
Background processing - leave page while video generates
Talking AI actors that speak scripts and react naturally
B-roll scene generation with product close-ups
Custom AI actor creation and reuse across videos
Product-in-hand demo generation from product photos
Character gestures with expressive hand movements
Script editing with conversion-focused AI suggestions
Fast video generation in minutes
Multiple video variations in single session
Commercial rights to all generated videos
Video optimization for paid social platforms
What makes it different
No prompt writing required for Product Agent - automatically creates commercial prompts from product photos
Three specialized video generation modes in one workspace
Powered by H3 Max Turbo, fal.ai's optimized version of MiniMax H3
Batch upload for creating multiple product videos at once
Transparent credit-based pricing with no expiry on purchased credits
Generate complete UGC videos without hiring creators or scheduling shoots
Create multiple video variations and test different angles quickly
AI actors with natural lip-sync and facial expressions that look human
Scale video production without expanding team size
Full control over scripts and complete commercial rights