Free: 40 welcome credits (one-time). Starter: $9.9/month (400 credits monthly) or $59.40/year. Pro: $29.9/month (1,600 credits monthly) or $179.40/year. Credit packs: 320 credits for $9.90 or 1,200 credits for $29.90. Video costs: 480P at 5 credits per second, 768P at 8 credits per second.
Free: $0 forever. Pro: $19 a month, or $190 a year (7 days free, no card required).
Key features
Product Agent mode - converts product photos to commercial videos without manual prompts
Text to Video mode - creates videos from written descriptions
Image to Video mode - animates images with motion prompts
Batch video generation from multiple product photos
Video lengths from 5 to 15 seconds
Resolution options at 480P and 768P
Multiple aspect ratios including vertical video support
Scene-appropriate sound effects and ambience generation
Private video history and download management
Background processing - leave page while video generates
Search and analyze Meta and TikTok ads
Write and generate scripts
Create video clips with 100+ AI models
Join clips and add voiceovers or music
Lip-sync video and upscale 4x
Reframe to multiple aspect ratios
Extract ad components (hook, problem, proof, CTA)
Import posts from Instagram, TikTok and YouTube
Save and reuse custom workflow recipes
Extract brand colors, fonts and logos
What makes it different
No prompt writing required for Product Agent - automatically creates commercial prompts from product photos
Three specialized video generation modes in one workspace
Powered by H3 Max Turbo, fal.ai's optimized version of MiniMax H3
Batch upload for creating multiple product videos at once
Transparent credit-based pricing with no expiry on purchased credits
All-in-one canvas—no switching between apps or downloading files between steps
Use your own AI subscriptions with no markup from Shotboard
Access 100+ AI media models in one menu
Files and boards stay on your Mac with full-size exports and no watermark
Free tier available forever with all models and providers
H3 Max Turbo
Shotboard