Generate professional videos from text prompts or images with cinematic camera movements and multi-shot storytelling
Stage
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Founded
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Based in
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Pricing model
Freemium
Freemium
Pricing
Free: 40 welcome credits (one-time). Starter: $9.9/month (400 credits monthly) or $59.40/year. Pro: $29.9/month (1,600 credits monthly) or $179.40/year. Credit packs: 320 credits for $9.90 or 1,200 credits for $29.90. Video costs: 480P at 5 credits per second, 768P at 8 credits per second.
Monthly plans: Plus $14.90/month (1000 credits/month, up to 100 videos/month), Pro $24.90/month (2500 credits/month, up to 250 videos/month), Max $49.90/month (6000 credits/month, up to 600 videos/month), Super Plan $89.90/month (12000 credits/month, up to 1200 videos/month). Annual plans available
Key features
Product Agent mode - converts product photos to commercial videos without manual prompts
Text to Video mode - creates videos from written descriptions
Image to Video mode - animates images with motion prompts
Batch video generation from multiple product photos
Video lengths from 5 to 15 seconds
Resolution options at 480P and 768P
Multiple aspect ratios including vertical video support
Scene-appropriate sound effects and ambience generation
Private video history and download management
Background processing - leave page while video generates
Text-to-video generation with cinematic quality
Native audio generation with lip sync and dialogue
Director-level camera control
Multi-reference creative control with up to 12 reference materials
Video editing and extension capabilities
Physics-accurate motion with 31.7% improvement over previous versions
Multiple resolution options up to 720p across 6 aspect ratios
Access to multiple AI video models including Veo 3.1 and Sora 2
AI image generation with multiple models
Commercial use license included
What makes it different
No prompt writing required for Product Agent - automatically creates commercial prompts from product photos
Three specialized video generation modes in one workspace
Powered by H3 Max Turbo, fal.ai's optimized version of MiniMax H3
Batch upload for creating multiple product videos at once
Transparent credit-based pricing with no expiry on purchased credits
First unified multimodal model treating text, image, video, and audio as equally valid inputs
Native audio generation eliminating need for post-production audio work
Top performance on Artificial Analysis Video Arena Leaderboard
Professional quality rivaling traditional film production at a fraction of the cost
Draft preview feature to preview visuals and motion before final generation