Aesthetic-first AI image generator with style control and creative direction tools
Stage
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Founded
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Based in
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Pricing model
Freemium
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Pricing
Free: 40 welcome credits (one-time). Starter: $9.9/month (400 credits monthly) or $59.40/year. Pro: $29.9/month (1,600 credits monthly) or $179.40/year. Credit packs: 320 credits for $9.90 or 1,200 credits for $29.90. Video costs: 480P at 5 credits per second, 768P at 8 credits per second.
Annual plans (50% off launch offer): Starter $9.9/month (9,600 credits yearly), Pro $19.9/month (24,000 credits yearly), Studio $44.9/month (72,000 credits yearly). Monthly and one-time credit packs also available.
Key features
Product Agent mode - converts product photos to commercial videos without manual prompts
Text to Video mode - creates videos from written descriptions
Image to Video mode - animates images with motion prompts
Batch video generation from multiple product photos
Video lengths from 5 to 15 seconds
Resolution options at 480P and 768P
Multiple aspect ratios including vertical video support
Scene-appropriate sound effects and ambience generation
Private video history and download management
Background processing - leave page while video generates
Expressive text-to-image generation with aesthetic diversity
Style references with adjustable per-reference strength
Moodboard direction for coherent visual language
Adjustable creativity levels from raw to high
Medium and Large model variants
Krea 2 Turbo speed-optimized variant
Up to 9 reference image slots per generation
4K resolution export capability
Prompt expansion for richer visual briefs
Commercial-use licensing on all paid plans
What makes it different
No prompt writing required for Product Agent - automatically creates commercial prompts from product photos
Three specialized video generation modes in one workspace
Powered by H3 Max Turbo, fal.ai's optimized version of MiniMax H3
Batch upload for creating multiple product videos at once
Transparent credit-based pricing with no expiry on purchased credits
Separates subject intent from aesthetic intent for precise style exploration
Top-ten placement on Artificial Analysis text-to-image leaderboard
Open-source model weights available on Hugging Face
Wider aesthetic vocabulary covering raw, photographic, illustrative, and painterly styles
Designed for early art direction when exploration matters more than a single polished answer
H3 Max Turbo
Krea 2