AI image generation and editing through conversation
Stage
Not given
Not given
Founded
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Based in
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Pricing model
Freemium
Freemium
Pricing
Free: 40 welcome credits (one-time). Starter: $9.9/month (400 credits monthly) or $59.40/year. Pro: $29.9/month (1,600 credits monthly) or $179.40/year. Credit packs: 320 credits for $9.90 or 1,200 credits for $29.90. Video costs: 480P at 5 credits per second, 768P at 8 credits per second.
Lite: $6.9/month or $82.8/year (24,000 annual credits); Pro: $13.9/month or $166.8/year (54,000 annual credits); Ultra: $27.9/month or $334.8/year (120,000 annual credits). One-time credit packs available with no subscription required.
Key features
Product Agent mode - converts product photos to commercial videos without manual prompts
Text to Video mode - creates videos from written descriptions
Image to Video mode - animates images with motion prompts
Batch video generation from multiple product photos
Video lengths from 5 to 15 seconds
Resolution options at 480P and 768P
Multiple aspect ratios including vertical video support
Scene-appropriate sound effects and ambience generation
Private video history and download management
Background processing - leave page while video generates
Create images from text descriptions
Edit images using reference uploads
Refine results in conversation
Canvas for arranging and comparing iterations
Multiple AI models to choose from
Commercial license included in paid plans
Creative history and iteration tracking
What makes it different
No prompt writing required for Product Agent - automatically creates commercial prompts from product photos
Three specialized video generation modes in one workspace
Powered by H3 Max Turbo, fal.ai's optimized version of MiniMax H3
Batch upload for creating multiple product videos at once
Transparent credit-based pricing with no expiry on purchased credits
Conversational interface for image creation and editing without navigating complex tools
All major AI image models in one workspace with easy switching
Visual canvas workspace for comparing and organizing image variations