Free: 40 welcome credits (one-time). Starter: $9.9/month (400 credits monthly) or $59.40/year. Pro: $29.9/month (1,600 credits monthly) or $179.40/year. Credit packs: 320 credits for $9.90 or 1,200 credits for $29.90. Video costs: 480P at 5 credits per second, 768P at 8 credits per second.
Free account with 50 credits on sign-up. Credit packs: Starter 300 credits for $15, Growth 1,200 credits for $49, Scale 4,000 credits for $129. Auto-Publish add-on $19 for 30 days. Individual actions cost 1-15 credits; static ads from 2 credits, AI images 5 credits, video from 2-7 credits per second
Key features
Product Agent mode - converts product photos to commercial videos without manual prompts
Text to Video mode - creates videos from written descriptions
Image to Video mode - animates images with motion prompts
Batch video generation from multiple product photos
Video lengths from 5 to 15 seconds
Resolution options at 480P and 768P
Multiple aspect ratios including vertical video support
Scene-appropriate sound effects and ambience generation
Private video history and download management
Background processing - leave page while video generates
AI ad copywriting in multiple formats with brand voice
Image generation with Grok Imagine
Video ads creation and finishing with captions and voiceover
Translation into 40 languages with layout support for right-to-left text
Social calendar with approval queue and auto-publish to Facebook, Instagram, YouTube and LinkedIn
AI CMO test tracker for analyzing ad performance
Print-on-demand design and listing generation
UGC creator with lip-synced talking creator videos
Team workspaces with shared credits and no per-seat fees
API access for AI agents and custom integrations
What makes it different
No prompt writing required for Product Agent - automatically creates commercial prompts from product photos
Three specialized video generation modes in one workspace
Powered by H3 Max Turbo, fal.ai's optimized version of MiniMax H3
Batch upload for creating multiple product videos at once
Transparent credit-based pricing with no expiry on purchased credits
No subscription required; pay only for what you create with credits that never expire
Single brand kit ensures consistent voice across all channels and content types
Automatic refunds if AI requests fail
One-click publishing to multiple social channels and integrations
Complete creative pipeline from product catalog to posted ad in three steps
H3 Max Turbo
E-Splice AI