Free: 40 welcome credits (one-time). Starter: $9.9/month (400 credits monthly) or $59.40/year. Pro: $29.9/month (1,600 credits monthly) or $179.40/year. Credit packs: 320 credits for $9.90 or 1,200 credits for $29.90. Video costs: 480P at 5 credits per second, 768P at 8 credits per second.
Company plan: $32/month after 14-day free trial; Scale and Agency plans available with custom pricing based on ad spend and number of brands.
Key features
Product Agent mode - converts product photos to commercial videos without manual prompts
Text to Video mode - creates videos from written descriptions
Image to Video mode - animates images with motion prompts
Batch video generation from multiple product photos
Video lengths from 5 to 15 seconds
Resolution options at 480P and 768P
Multiple aspect ratios including vertical video support
Scene-appropriate sound effects and ambience generation
Private video history and download management
Background processing - leave page while video generates
Creative Analytics Agent - identifies top-performing creative elements and spots performance trends
Creative Generator Agent - generates finished ads and strategic creative briefs from winning patterns
AI-powered test ideas from performance data
Meta Ads MCP integration with ChatGPT, Claude, and Gemini
Ad fatigue detection and alerts
Generate variations from winning ads
What makes it different
No prompt writing required for Product Agent - automatically creates commercial prompts from product photos
Three specialized video generation modes in one workspace
Powered by H3 Max Turbo, fal.ai's optimized version of MiniMax H3
Batch upload for creating multiple product videos at once
Transparent credit-based pricing with no expiry on purchased credits
Analyzes performance data to identify exact creative elements that drive results, saving team hours of manual analysis
Reduces creative planning time significantly - one case from 2 days to 30 minutes, another from 1 day to minutes, another from 3-4 hours per client to 20 minutes
Integrates with favorite AI assistants via Meta Ads MCP without leaving ChatGPT, Claude, or Gemini
Generates multiple test-ready ad variations automatically from winning patterns