Free: 40 welcome credits (one-time). Starter: $9.9/month (400 credits monthly) or $59.40/year. Pro: $29.9/month (1,600 credits monthly) or $179.40/year. Credit packs: 320 credits for $9.90 or 1,200 credits for $29.90. Video costs: 480P at 5 credits per second, 768P at 8 credits per second.
Starter: $24.50/month for 200 credits. Pro: $35/month for 300 credits. Premium: $63/month for 600 credits. Individual jobs cost 24 credits for a product photo or 6-second video, 40 for 10 seconds, 60 for 15 seconds, and 120 for 30 seconds.
Key features
Product Agent mode - converts product photos to commercial videos without manual prompts
Text to Video mode - creates videos from written descriptions
Image to Video mode - animates images with motion prompts
Batch video generation from multiple product photos
Video lengths from 5 to 15 seconds
Resolution options at 480P and 768P
Multiple aspect ratios including vertical video support
Scene-appropriate sound effects and ambience generation
Private video history and download management
Background processing - leave page while video generates
Image to video conversion from product photos
URL to video from product links
53 AI actors to choose from
Video sizes including 9:16, 1:1, and 16:9
Video lengths from 6 to 30 seconds
No watermark on downloaded files
Add voice and captions to videos
Preview and edit before downloading
Browser-based creation with no software installation
What makes it different
No prompt writing required for Product Agent - automatically creates commercial prompts from product photos
Three specialized video generation modes in one workspace
Powered by H3 Max Turbo, fal.ai's optimized version of MiniMax H3
Batch upload for creating multiple product videos at once
Transparent credit-based pricing with no expiry on purchased credits
Credit cost shown before every job starts
Generates videos in minutes without filming or hiring creators
Failed jobs automatically return credits
AI actors and voices match different buyer demographics
Works with product links and existing product pages