Free: 40 welcome credits (one-time). Starter: $9.9/month (400 credits monthly) or $59.40/year. Pro: $29.9/month (1,600 credits monthly) or $179.40/year. Credit packs: 320 credits for $9.90 or 1,200 credits for $29.90. Video costs: 480P at 5 credits per second, 768P at 8 credits per second.
From $0.70 / €0.70 per hour of video. The rate depends on monthly volume, and the price per hour falls as volume grows.
Key features
Product Agent mode - converts product photos to commercial videos without manual prompts
Text to Video mode - creates videos from written descriptions
Image to Video mode - animates images with motion prompts
Batch video generation from multiple product photos
Video lengths from 5 to 15 seconds
Resolution options at 480P and 768P
Multiple aspect ratios including vertical video support
Scene-appropriate sound effects and ambience generation
Private video history and download management
Background processing - leave page while video generates
Scene change and dark frame detection
Speech and silence analysis for natural breaks
SCTE-35, HLS, and VMAP marker output
Subtitles in SRT and WebVTT with 22-language translation
Confidence scoring for every break
S3, FTP, and HTTP integration for large libraries
HTTP API for file submission and results collection
Customizable break rules and presets by program length
Support for MP4, MOV, ProRes, and IMF package formats
What makes it different
No prompt writing required for Product Agent - automatically creates commercial prompts from product photos
Three specialized video generation modes in one workspace
Powered by H3 Max Turbo, fal.ai's optimized version of MiniMax H3
Batch upload for creating multiple product videos at once
Transparent credit-based pricing with no expiry on purchased credits
Analyzes the actual video content rather than relying on title or genre
Provides confidence scores and detailed reasoning for every break to enable editorial review