| What it does | AI agents for customer support, sales, and lead capture across chat, email, and voice
| Amharic-first AI assistants and official government knowledge for Ethiopia
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| Stage | Startup
| Startup
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| Founded | 2025
| 2025
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| Based in | US
| ET
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| Pricing model | Freemium
| Freemium
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| Pricing | Hobby $39/month (yearly) or $49/month (monthly) for chat only with 1,000 message credits; Standard $119/month (yearly) or $149/month (monthly) for chat and voice at 16¢/min talk and 5¢/min transfer with 12,000 message credits; Pro $399/month (yearly) or $499/month (monthly) with 40,000 message credi
| Free to try with daily limits; Business and Government plans available on request
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| Key features | - Website chat with AI-powered customer support
- Email support agent that reads full conversation threads
- Voice agent that answers phone calls and handles conversations
- Procedures to train agents on specific workflows
- Helpdesk for escalating complex issues to humans
- Email campaigns that agents write and respond to
- Voice campaigns for outbound calls
- Integrations with Shopify, Stripe, Zendesk, and other tools
- Copilot to analyze conversations and customer needs
- Multi-channel deployment across chat, email, voice, Slack, WhatsApp
| - Bini citizen assistant for everyday questions about passports, IDs, taxes, courts, land, utilities and Addis Ababa life
- Dr Afiya health guidance with Ministry of Health documents and emergency detection
- Asmat legal information from proclamations and regulations with cited articles
- MCP connector to use BinaSmart in ChatGPT, Claude, Gemini and Perplexity
- Knowledge API to query government-services index with ranked passages and source links
- Owner dashboard for AI-assisted business management of tenants, orders, bookings and invoices
- Embeddable chat widget for branded Amharic assistant on websites
- Bini Browser Chrome extension for navigating government and business websites
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| What makes it different | - Single AI agent works across all channels (chat, email, voice) with consistent knowledge and brand voice
- No-code builder lets you train agents on your data in minutes without engineering
- Agents hand off complex issues to humans automatically with full conversation context
- Scales to 24/7 customer support without adding team headcount
- Built for support teams, not replacing them but working alongside existing helpdesks
| - Built in Ethiopia, Ethiopian-owned and Amharic-first
- Works inside ChatGPT, Claude, Gemini and Perplexity without installation
- Private document deployment available for banks and government offices
- Customizable assistants trained on your own documents and knowledge
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| Free plan | Not given
| Not given
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| Open source | Not given
| Not given
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| Platforms | Not given
| Not given
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| Public API | Not given
| Not given
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| Community votes | 0 | 0 |
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| DR (Domain Rating by Ahrefs) | 26 ● no change since last check | 8 ▲ +2 (up) since last check |
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| Trust Flow (Majestic) | 7 | 5 |
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| Citation Flow (Majestic) | 20 | 15 |
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| Referring domains (Majestic) | 118 | 31 |
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Guzli
BinaSmart AI