| What it does | AI assistant for Follow Up Boss that turns CRM context into thoughtful follow-up drafts ready for review
| AI-native managed operations for service businesses
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| Stage | Startup
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| Founded | 2024
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| Based in | US
| GB
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| Pricing model | Freemium
| Paid
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| Pricing | Free: $0/month with 15 AI messages per day, Ace Win Score and Churn Risk fields, and 9 Smart Lists. Ace: $25/seat/month with unlimited messages, Daily Brief, Next Moves, and mobile workspace. Ace Pro: $55/seat/month adding voice, Claude/ChatGPT connector, one-tap AI drafts, and Zillow playbook. Ace
| Setup fee: £350–£500 (one-time). Monthly retainer from £750/month: Essentials plan £750/month for one managed workflow; Growth plan £1,200/month for multiple workflows; Advanced plan £2,000+/month for full operations coverage.
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| Key features | - AI Chat with contact context and CRM queries embedded in Follow Up Boss
- Daily Brief with tasks, appointments, and contacts needing attention
- Smart Lists pre-ranked by AI scores for speed-to-lead and lead prioritization
- MCP connector for Claude and ChatGPT to access CRM tools in third-party AI apps
- Zillow speed-to-lead playbook with 5-minute response timer and alert escalation
- Command Center queue sorted by GCI at risk for team-wide revenue management
- Automations with Fair Housing compliance scanning before sends
| - Capture enquiries from website, email, chat, or WhatsApp 24/7
- Respond to common questions using approved business information
- Qualify leads by collecting customer details and identifying intent, urgency, and service fit
- Apply human oversight to uncertain, sensitive, or high-value cases
- Execute actions including booking, routing, follow-ups, and document collection
- Deliver ready-to-act lead summaries with all details structured for immediate handover
- Automated appointment booking and callback routing
- Review management and automated review request campaigns
- Client intake and automated document collection
- Weekly workflow performance review and continuous improvement
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| What makes it different | - Draft follow-ups shaped by Follow Up Boss context and saved voice preferences rather than generic AI
- Works across multiple surfaces—inside FUB, on iPhone app, and in Claude/ChatGPT via MCP—with consistent memory across all
- Fair Housing-trained AI with compliance checks built into drafts and automations
- Unified team operations with account-wide Ace Trove add-on providing revenue-focused views and predictive fields
| - Managed service, not software — we run the workflow and bear operational responsibility, not you
- Human-in-the-loop by design with automatic escalation of sensitive and regulated enquiries
- Outcome-based pricing reflects value delivered, not features or hours
- Start with a focused pilot — prove value with one workflow before expanding
- Approved knowledge base ensures AI responds only from verified business information, no AI guessing
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| Community votes | 0 | 0 |
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| DR (Domain Rating by Ahrefs) | 31 ▲ +1 (up) since last check | Not checked yet ▼ −1 (down) since last check |
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| Trust Flow (Majestic) | 5 | 5 |
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| Citation Flow (Majestic) | 25 | 19 |
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| Referring domains (Majestic) | 61 | 8 |
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Follow Up Ace
Cognumi