| What it does | AI chatbot platform for websites trained on your business data
| Amharic-first AI assistants and official government knowledge for Ethiopia
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| Stage | Not given
| Startup
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| Founded | 2022
| 2025
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| Based in | GB
| ET
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| Pricing model | Free trial
| Freemium
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| Pricing | Essential $33/month (or $39 billed monthly): 2 chatbots, 2,000 message credits/month, 2,500 crawl pages. Business $75/month (or $89 billed monthly): 5 chatbots, 5,000 message credits/month, 5,000 crawl pages. Premium $165/month (or $199 billed monthly): 10 chatbots, 10,000 message credits/month, 7,5
| Free to try with daily limits; Business and Government plans available on request
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| Key features | - Multi-channel deployment across websites, WhatsApp, Instagram, Facebook Messenger, Telegram, Slack, and email
- Upload documents, PDFs, CSV files, and websites for training data
- Choice of AI models from OpenAI, Anthropic, and Google
- Live chat with human handover and seamless conversation transfer
- Automated translations supporting around 95 languages
- Automatic retraining to keep chatbot knowledge up-to-date
- Chat history and conversation logging for all chatbot interactions
- Bot personas and customizable prompts to change bot character and purpose
- Military-grade encryption for uploaded data security
| - Bini citizen assistant for everyday questions about passports, IDs, taxes, courts, land, utilities and Addis Ababa life
- Dr Afiya health guidance with Ministry of Health documents and emergency detection
- Asmat legal information from proclamations and regulations with cited articles
- MCP connector to use BinaSmart in ChatGPT, Claude, Gemini and Perplexity
- Knowledge API to query government-services index with ranked passages and source links
- Owner dashboard for AI-assisted business management of tenants, orders, bookings and invoices
- Embeddable chat widget for branded Amharic assistant on websites
- Bini Browser Chrome extension for navigating government and business websites
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| What makes it different | - No-code platform requiring no technical expertise, allowing anyone to build AI chatbots in minutes
- Multi-channel deployment enabling single chatbot to work across websites and messaging platforms
- Seamless handover to human agents when chatbot encounters questions outside its knowledge
- Automated lead capture and collection from conversations with export capabilities
| - Built in Ethiopia, Ethiopian-owned and Amharic-first
- Works inside ChatGPT, Claude, Gemini and Perplexity without installation
- Private document deployment available for banks and government offices
- Customizable assistants trained on your own documents and knowledge
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| Free plan | Not given
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| Open source | Not given
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| Platforms | Not given
| Not given
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| Public API | Not given
| Not given
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| Community votes | 0 | 0 |
| DR (Domain Rating by Ahrefs) | 62 ▲ +1 (up) since last check | 8 ▲ +2 (up) since last check |
| Trust Flow (Majestic) | 21 | 5 |
| Citation Flow (Majestic) | 33 | 15 |
| Referring domains (Majestic) | 1123 | 31 |